If you know how to wield your platform, Instagram can become a very lucrative business. While A-listers like Kylie Jenner and Kim Kardashian get paid over a million dollars for a single post, even non-celebrity influencers can make hundreds of thousands of dollars.
Now, a report from the team at performance marketing platform Affise looks at the most prolific content creators in countries around the world and reveals which stars are making remarkable amounts from their online content and lucrative brand collaborations.
Ranked: Top 10 Highest Earning Instagram Influencers:
- Cristiano Ronaldo – $2,000,000
- Selena Gomez – $1,550,000
- Lionel Messi – $1,550,000
- David Beckham – $472,150
- Kylian Mbappé – $414,350
- Chris Hemsworth – $362,450
- KAROL G – $311,850
- Burak Özdemir – $218,800
- Juanpa Zurita – $208,700
- Robert Lewandowski – $171,150
1. Christiano Ronaldo – $2,000,000
Cristiano Ronaldo has shot to the top of Instagram’s rich list of celebrities who can charge the most for a sponsored post, with the footballer able to command as much as $2m (£1.4m) to endorse a product on social media.Ronaldo may be from Portugal, but his biggest social following comes from fans residing in Italy.
2. Selena Gomez – $1,550,000
US-based singer and actress Selena Gomez closely follows in second place with 331,700,000 combined followers across Instagram, TikTok and YouTube. Her biggest social fans are based in the USA with the star able to command as much as $1.55m (£1.15m) to endorse a product on social media.
2. Lionel Messi – $1,550,000
Despite the footballer residing from Argentina, the PSG forward has the most social fans in Spain, perhaps due to his long career of playing for Barcelona. Lionel Messi ranks joint second place with the star able to command the same figure as Selena Gomez ($1,550,000) per sponsored post.
3. David Beckham – $472,150
David Beckham is one of the most famous football players of all time. While he’s retired from playing the sport now, he is still making money on numerous sponsorships and modeling gigs with the star able to command $472,150 (£353k) per sponsored Instagram post. The star also has the biggest social fans from those residing in the UK. |
The full list of the world’s biggest celebrity influencers and homegrown content creators earning the highest Instagram Earnings can be found below:
| Country with the Biggest Social Following | Influencer | Instagram Earnings ($) | Instagram Earnings (£) |
| Italy | Cristiano Ronaldo | $2,000,000 | £1,474,578 |
| USA | Selena Gomez | $1,550,000 | £1,142,899 |
| Spain | Lionel Messi | $1,550,000 | £1,142,652 |
| UK | David Beckham | $472,150 | £348,180 |
| France | Kylian Mbappé | $414,350 | £305,531 |
| Australia | Chris Hemsworth | $362,450 | £267,225 |
| Colombia | KAROL G | $311,850 | £229,910 |
| Turkey | Burak Özdemir | $218,800 | £161,419 |
| Mexico | Juanpa Zurita | $208,700 | £153,836 |
| Poland | Robert Lewandowski | $171,150 | £126,171 |
| Hungary | Barbara Palvin | $139,250 | £102,679 |
| Germany | Lisa and Lena | $136,400 | £100,578 |
| Chile | Arturo Vidal | $132,950 | £98,017 |
| Slovak Republic | David Dobrik | $110,200 | £81,239 |
| Greece | Giannis Ugo Antetokounmpo | $94,900 | £69,977 |
| Japan | Naomi Watanabe | $85,900 | £63,333 |
| Norway | Alan Olav Walker | $77,650 | £57,237 |
| Portugal | Tata Estaniecki | $72,500 | £53,447 |
| Ireland | Jacksepticeye | $69,850 | £51,500 |
| Switzerland | Bela Padilla | $67,200 | £49,549 |
| Netherlands | Negin Mirsalehi | $63,250 | £46,623 |
| Canada | jokezar | $54,650 | £40,292 |
| Belgium | The lady Five | $44,800 | £33,030 |
| Israel | Bar Refaeli | $34,450 | £25,400 |
| Finland | Vladislava Shelygina | $24,100 | £17,771 |
| Sweden | Kenza Zouiten Subosic | $21,100 | £15,555 |
| Czech Republic | Marcus & Martinus | $16,800 | £12,386 |
| New Zealand | Shannon | $16,750 | £12,347 |
| Luxembourg | Meryam Kadmiri | $16,000 | £11,794 |
| Denmark | Mathilde Gøhler | $15,600 | £11,503 |
| Austria | Manuel Bechter | $14,950 | £11,022 |
| Costa Rica | Yovana Mendoza Ayres | $14,000 | £10,321 |
| Slovenia | Primoz Roglic | $7,250 | £5,345 |
| Lithuania | Karolina Meschino | $5,850 | £4,312 |
| Estonia | Ott Tänak | $4,950 | £3,650 |
| Iceland | Jacob Pasquill | $4,500 | £3,317.80 |
| Latvia | Erica | $2,950 | £2,175 |
