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How to Become a Great Fashion Writer

If you’ve always had passion in fashion writing, then you might want to turn this into a way to earn some well-deserved payroll. Well, we are sure this is going to be something worth striving for. It’s totally achievable, too. Still, you’d need some know-how and expert tips to get you started into this wide and vast world.

For those of you aspiring to be fashion writers, there is always something more to learn. But you can start with the basics and work your way upwards. No one who’s just started into the field had known all there is to learn. No one still working in the field, even after dozens of years, knows all there is to learn. So, why don’t you take the first step and see where this would lead you?

Being a fashion writer is not an easy deal, at all. But don’t get discouraged. As the saying goes, ‘best things aren’t easy’. Or something in that regard. In today’s article we have set ourselves a mission – to help you become a great fashion writer. So, why don’t we dive right in and start swimming?

How Can You Become a Great Fashion Writer

In writing about fashion, you’d need to have a strong grasp for details. Thinking outside of the box is encourages. Of course, at least a bit of a passion for fashion won’t hurt at all. Even better if you have a bigger passion for this industry. 

Creativity is something that goes a long way when you need to write a fashion article. You’d need to be creative to succeed in the industry. But this also gets better with practicing. Also, when you are trying to write about fashion, you’d have to feel the passion yourself. This way you’d be able to provide the reader with an article that is going to have some sort of effect on them. You’d need to provoke an image in your reader’s mind.

If you wish to be a fashion journalist, remember that you’d be working with a particular magazine. Thus, you’d still be writing about fashion and collections, and stuff like that but you’d have one more thing to consider. That is, the regular audience of the particular magazine. You’d need to keep in mind who are they, what do they expect, how can you get their attention and keep it, too.

Having personal opinion is also a thing that is required for all fashion writers. You should be able to express it without fear and hesitation. Yet, stay away from ‘trashing’ someone’s work. Be honest, be sincere, and be polite.

Remember, as a writer, you are speaking to an audience. This might be an already developed audience of readers or a general public where you don’t know who’s your article going to reach. In each case, your clients are going to expect that you know how to write to the readers who are into fashion and fashion articles. So, you’d have to get to know the audience and how to captivate it. The client is going to expect from you the ability to amaze and surprise the readers and to always have a top-notch presentation for the latest collections, even if they aren’t that great at all.

Also, the style. If you’ve read Expertwriting reviews, you are probably familiar that there are lots of styles depending on the audience. In regards to fashion articles, the styles that work the most are those that express a personal opinion. So, make sure to note that and use it whenever possible, without overdoing it.

Don’t rush into it, too. Now that we have this set up, let’s talk about another aspect. Would you aspire to be a freelance fashion writer, or work full-time for a magazine? If you’d also want to write on different topics, then freelance might be the better option. For example, this way you’d be also writing stuff such as where to buy a research paper to help students all over the world with their education. Or you’d be able to even do reviews on such. On the other hand, if you are a full-time fashion journalist, your job will be only fashion writing. So, pick the option that you feel will suit you the best.


Of course, becoming a fashion writer isn’t something that is easily looked into in just a few paragraphs. If your mind is all set on developing yourself in this area, you’d need a lot of information, skills, and experience. You’d have to build a portfolio to interest your potential clients in your writing. Don’t be afraid to reach out, to try different techniques, and to ask for advice.

In general, being any kind of writer is a dedication. Dedication to give your audience something they can relate to. To give your client something that is worth their while and that they can put into good use. Make sure to be honest, though. For the readers will know when you are not and they aren’t going to like it. So, keep that sincerity in your writing and always strive to do better, one word after the other.

The journey isn’t going to be easy. It’s going to be worth it, though. You’d find yourself amazed how much writing, as a hobby and a profession, can do for you. It develops you not only as a better writer but as a more full-rounded human being that has widely transferable skills and a wonderful professional mindset. So, you’d not only get paid to do what you love – you’d become better doing so. Thus, don’t be afraid to set your foot through that door and try out the wide world of fashion writing and professional writing, in general.

The first and foremost thing that we want to say one more time is to get to know your audience. This is the tip we put once above, yet we wish to conclude with it. For it’s just so fundamental to the writer’s work that it cannot be said too many times. Get to know your audience and get to know your writing style. Go bold, be brave, be sincere, and try to captivate the readers. With this final advice we are leaving you to go follow your aspirations. Best of luck in this magnificent journey!

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