When it comes to a lady’s night out or a hangout with your closest girlfriends, it’s safe to say that Sangria is a staple of these events. Here at VIVA GLAM Magazine, no hangout is complete without a Premium Sangria. But after seeing the same-old traditional 70’s pitcher Sangria, we wanted something new and premium. Then, we found Lolea! Lolea Sangria offers a refreshing, modern take on traditional Sangria. It’s vegan, gluten free, free of preservatives, and has no artificial flavors. What’s even more exciting is that Lolea Sangria is an all-inclusive brand that supports the LGBTQ+ community and is in trend with the current times of social media. In other words, it’s the perfect brand for us. Lolea is really a breath of fresh air when it comes to Sangria. Plus, the packaging is chic, stylish, and perfect for any VIVA GLAM girl. We were happy to sit down with Brooke King, the brand manager of Lolea, to discuss the brand in greater detail.
VGM: Sangria has been around for a very long time (since 200 BC, actually), though many associate Sangria with the 1970s pitcher Sangria. But Lolea is different, and we love that! What makes Lolea so much trendier and more premium compared to other Sangria brands?
The iconic packaging is what gives our consumer that “trendier” feel that you get with the Lolea brand; our polka dots represent a bright and modern look that also ties in our cultural Spanish past. Compared to other brands, we are all about quality. We break this down into six key factors and ideas:
1.) No pasteurization
2.) No preservatives
3.) No artificial flavors
4.) Gluten free/vegan
5.) High quality grapes produce a high quality wine
6.) And of course, a natural frizzanté touch elevates all of our Sangrias
It’s also important to remember that Lolea isn’t just a Sangria; we position ourselves as a “lifestyle” brand. The experiences that Lolea provides to our consumers from a digital, event, and traditional marketing aspect truly set us apart from our competitors. We don’t just want our consumers to taste Lolea, we want them to experience the “Lolea Lifestyle” and what it truly means to enjoy a Frizzanté Sangria.
How is the Lolea team working to refresh and modernize the idea of traditional Sangria?
The Lolea team works very hard to modernize the idea of traditional Sangria by ensuring we offer our consumers the most innovative and updated product that you wouldn’t typically expect to find everyday on the shelf. We like to think outside of the box. For example, our Lolea N5 is our version of Sangria Rosé that’s unlike anything else on the market.
On top of the chic look, your bottles are made to be upcycled! Can you tell us about this process and what upcycling means for the environment?
Lolea takes pride in producing a product that not only tastes great and looks amazing but can also be repurposed for your everyday needs. We wanted to ensure a product that was environmentally friendly so we can truly make a difference in the world. Each 750ml glass bottle is crafted with a resealable lid, making it easy to reuse. It’s very important that our brand assists in creating a better future for tomorrow.
As a vegan brand ourselves, we are excited that Lolea is vegan, gluten-free, and all natural. Can you tell us about your ingredients and the story behind Lolea being a vegan, gluten-free brand?
As more awareness was brought to both food sensitivities and preferences, we knew we needed to produce a product that could be enjoyed by everyone. As mentioned before, Lolea really goes the extra mile to make sure we use premium quality ingredients for our brand, and that includes making sure we are vegan and gluten-free.
We are thrilled to hear that Lolea is a huge supporter of the LGBTQ+ community. Can you tell us a bit about this?
Lolea is an inclusive brand, and we have found that over the years, some of our greatest supporters have been part of the LGBTQ+ community. From celebrities, influencers, LGBTQ+ bars, we are being supported by an amazing following of people who are not afraid to be themselves. Lolea is a product for everyone, and we want to make sure we take a strong stance on how we support a community that has given us so much love and support.
In the age of social media, the world of marketing is changing a lot. Can you tell us a little about how Lolea is growing its presence in the era of social media?
Lolea isn’t just a Sangria, we are truly a lifestyle brand. From the moment you spot us on the shelf of a store, behind the bar at your local restaurant, or even in your own home, our packaging is making a statement. Although you can’t enjoy the in-person experience of opening one of our bottles and pouring yourself a chilled glass of our premium Sangria, we continue to strive to bring that experiential branding to our followers and consumers via social media. While we work hard to create our own content and branding from in-house, social media influencers/content creators have played a huge role in making the brand what it is today by offering their own organic take on what the Lolea Lifestyle and experience is for them. We have cultivated these relationships that we are very fortunate to have with so many amazing social influencer/creators.
Where can our readers purchase Lolea for themselves? And where can they find you online?
This is dependent on where our consumers live. We are located in Whole Foods on a national level, but each state varies. The best way to find Lolea in a store near you is to visit our website, Lolea.com, and type in your information into our product finder. You can also visit our website to purchase directly online should you not be able to secure a more local store. However, shipping is dependent on individual state laws.
The next time you’re looking to sit back and enjoy a refreshing bottle of Sangria, make sure it’s Lolea Sangria. After hearing about this Lolea N5 Sangria Rosé, we know that will be our next choice. Be sure to learn more about Lolea at Lolea.com and follow their Instagram @lolea_usa.
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