The VIVA GLAM Team Visited PopSugar to See their Beauty Product Launch First-Hand
PopSugar, the known global media and technology company popular with millennials, is releasing its own beauty line. To celebrate, they threw an event on March 1st. The VIVA GLAM team attended the event to experience this new line of makeup first-hand. PopSugar collected feedback from their network of 100 million beauty junkies to ensure that this line featured what their readers wanted. By applying the advice of their beauty enthusiasts, they made this line with healthy and smart ingredients, formulas that are buildable, and products that are fun to use. These products are also cruelty-free, and we love that.
From our experience trying out the makeup, they accomplished their goal in making the products fun and buildable. Because of that, it’s easy to create the perfect color that you need to match your look. The lip products
also have a sweet, delicious taste!
The Be Smooth Sugar Lip Scrub comes in a small tube with a solid formula for you to rub your lips on. It removes leftover makeup while exfoliating your lips to make them softer.
The Be Sweet Tinted Lip Balm gives you a balm with SPF 15 while providing you with tinted colors for your lips. Use the tint to build over your lip color or use it without it to wear a lighter color.
The Be Cosmic Crystal Liquid Lip adds a prismatic effect to your lips by reflecting surrounding light. It’s a very unique and modern lip color.
The Online Liquid Eye Liner has a tiny wheel that glides straight so you can easily apply liquid eyeliner in the most difficult crevices of you eye. It makes liquid liner easy!
The line will be available on March 11th at Ulta Beauty. PopSugar is very popular with millennials, and we think their Beauty by PopSugar line will be a hit with millennials, as well.