Fashion icon Calvin Klein is taking a leap into the world of eco-conscious style with a fresh and exciting collaboration. In a bid to tackle the environmental footprint of fashion, Calvin Klein has also joined forces with Ananas Anam and TENCEL™ to introduce a game-changer: “The Sustainable Knit Trainer.” This marks Calvin Klein’s debut in the sustainable footwear scene. And it’s all about innovation, but also a touch of green flair. So let’s learn a bit more about Calvin Klein’s innovative green fashion and how it can improve your sustainable-fashion wardrobe.
Pineapples vs. Synthetic
After years of over-consumption, the fashion industry is finally accepted how harsh the environmental consequences of synthetic fabrics are. But Calvin Klein is here to finally rewrite the script. That’s why this fashion brand decided to embrace the power of plant-based alternatives. And one of the stars in their sustainable catalogue is PIÑAYARN®. This revolutionary material comes from discarded pineapple leaves, and its production process is a water-saving wonder.
The Pineapple Fiber Revolution
PIÑAYARN®, as the name suggests, is all about the power of pineapples. Ananas Anam, the force behind this pineapple textile innovation, isn’t a newbie in the sustainable fashion game. They’ve already partnered with big names like Saucony and ZARA. That’s not all! They even crafted vegan automotive interiors using Piñatex pineapple leather. Now, their latest creation, PIÑAYARN®, is ready to take center stage. This is completely new, versatile and sustainable material that can be used for various purposes.
But Calvin Klein didn’t stop at pineapple shoes. They teamed up with TENCEL™, known for sourcing fibers from responsibly managed forests. The result? “The Sustainable Knit Trainer” boasts a blend of TENCEL™ Lyocell and PIÑAYARN® that takes eco-friendliness to a whole new level. TENCEL™ Lyocell is produced using a solvent spinning method that recycles over 99% of the solvent and water, making them eco-friendly and also sustainable.
Melissa Braithwaite, PIÑAYARN® Product Development Manager at Ananas Anam, passionately explained their motivation, “We have an abundance of available raw material within our business, and broadening our product offering means we can valorize more waste, increasing our positive impact on the environment and society.”
An Exciting Journey Toward Sustainability
Nicole Schram, Global Business Development Manager at Lenzing (the producers of TENCEL™), also couldn’t hide her excitement about the collaboration, saying, “This partnership is the perfect example of our commitment to provide education and expertise to support anyone who chooses to improve the environmental and social credentials of their products by using more responsible materials.”
“The Sustainable Knit Trainer” boasts an eco-conscious composition that’s worth celebrating. The upper is a clever blend of 70% TENCEL Lyocell REFIBRA™ and 30% Piñatex™, which includes recycled cotton and wood pulp sourced from sustainable forests. With a foam insole, organic cotton twill lining, and a recycled blend outsole, this footwear is a bold step toward fashion that’s as planet-conscious as it is stylish. Calvin Klein’s eco-friendly approach showcases their commitment to a sustainable future but also sets an inspiring example for the fashion industry.
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