I’ve spent a concerningly large amount of time researching trends for 2024. Of course, I didn’t do that just for funsies, but because it’s part of my job. There are so many trends that I’ve seen during the fall fashion week for the S/S 2024 season that have already gone viral — delicate bows and ribbons, oversized bags, and preppy clothing. But what I want to explore with you today are colors. You’ve seen how big pink has gotten last year thanks to the Barbiecore trend, and you can’t help but wonder — what will be trending this season? So let’s explore the biggest color trend for 2024.
Ice Blue
First up, let’s talk about everyone’s favorite cool-toned hue – ice blue. This soft and romantic shade is set to make a splash during the spring and summer months, gracing everything from flowing dresses to elevated sportswear (seriously, how great would a leggings and bra set look in this color?) I’ve seen it included in so many fashion shows during my research — from Mugler, and Versace to Hypebeast. But don’t worry. You don’t need a designer budget to enjoy this trend. High-street favorites like Zara, H&M, Aritzia, and Bershka are all jumping on the ice blue bandwagon, making it easier than ever to incorporate this trending color into your wardrobe.
Red
Ah, red – the timeless classic that never goes out of style. This fiery hue has been a staple on the fashion scene for years, and 2024 is no exception. While we’ve already seen a plethora of red accessories, from tights to bags to shoes, this year, we’ll be dialing it back just a tad during the warmer months. But fear not, red lovers – the fall/winter shows at this spring’s fashion week proved that the red trend is here to stay. Designers like Hermes, Moschino, and Gucci are all embracing shades of burgundy, wine red, and everything in between.
Peach Fuzz
Get ready to embrace your inner peachy queen because peach fuzz is taking center stage in 2024. Named the Pantone color of the year, this soft and feminine hue has been spotted on runways from Zimmermann to Stella McCartney to Versace. But it’s not just fashion that’s going peachy keen – this year, expect to see peach popping up in your makeup bag and nail polish collection too. From blush to eye makeup to lips, peach will be THE shade. And honestly, I couldn’t be happier about it. Because I am so over the cool-toned pink trend.
White
Last but certainly not least, we will also be seeing a lot of white. I know — this seems like such a painfully obvious choice. But this year, it’s getting a bridal-inspired twist. The upcoming Birdalcore trend will be all about bringing wedding-inspired fashion into everyday wear. Think long, romantic white dresses that exude effortless elegance and grace. Perfect for spring and summer soirées, these dreamy dresses will replace your go-to floral summer clothes in no time. Just remember one important rule — you can wear a long white dress almost anywhere. Except for a wedding, if you’re only attending as a guest.
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