Promotional marketing campaigns are a fantastic way to make your brand more widely known and beloved. The affordable, accessible, and variety-filled nature of promo marketing campaigns has made them a favorite business strategy of countless companies. If you’re hesitant about using this strategy, here are five reasons to change your mind about using promotional products to boost your brand:
1. Unlock Low-Cost Marketing
Let’s face it, marketing costs are often way higher than they need to be. Especially for small businesses, trying to budget for marketing can be a nightmare (especially if you’re not certain that you’ll make money from your promotional efforts). Thankfully, promotional marketing campaigns that use promo product giveaways provide an extremely low-cost and effective way to boost your brand. Many of the best promotional gifts can be bought in bulk for insanely cheap prices. If you’re looking for a way to save money on advertising without sacrificing your marketing efficiency, this is the option you’ve been looking for. The tried-and-true method of reaching out to customers in your area will help bring your business to new heights of success in 2023.
2. Expose Your Brand Far and Wide
Making your brand instantly recognizable is a key goal of any marketing campaign, and promotional marketing campaigns that use giveaway gifts are no different. When you hand out promotional products, you’re not only letting that person know about your business, but you’re exposing your brand to anyone who sees that product later on as well. Especially if you’re giving out promo products that are wearable, or that are accessories (such as tote bags), you have the chance to create the sought-after “walking billboard” effect. Here’s the idea behind the walking billboard effect: you design a product that customers will wear frequently, and as they interact with and pass by people in the public sphere, they are making your brand more widely known and positively building your brand’s reputation. The more creative you are with your promotional products, and the more useful they are, the more likely you are to spread your brand far and wide with a promotional marketing campaign.
3. Promo Products are Useful “Business Cards”
Have you noticed that fewer companies are using actual business cards than ever before? It’s not only the prevalence of digital communication and culture that’s caused this decline. Many companies, especially those using promotional marketing campaigns in their marketing strategies, now prefer to give out promo items to customers as a more useful and value-filled alternative to a traditional business card. Since your brand and contact information can be easily added to the design of the promo product you’re giving out, you can take advantage of this strategy with ease. Many of the sites that manufacture bulk orders of promotional gifts have the know-how to design your products in a way that features your logo and contact information in an attractive, highly visible fashion, after all.
4. The Variety of Promo Products Available is Mind-Blowing
Speaking of promotional item manufacturers, it should be noted that the sheer variety of promotional products you can order in bulk is absolutely mind-blowing. From basic giveaway items like pens to more high-class items, like portable speakers, these sites allow you to get a solid stock of promo items that your customers will love. Be sure to determine your target customer type before ordering promo products, and then use that information to determine what type of promotional product will impress them the most. By giving out items that customers love (and doing so for free), you’ll make those customers much more loyal to your brand in the future. After all, forming an emotional connection between your brand and your consumer base is key to succeeding (especially in today’s highly competitive economy).
5. You’ll Demonstrate Your Value to Customers
Ultimately, running a promotional marketing campaign is about demonstrating your company’s value to the public. This is a strategy that mixes marketing and PR in a smart, and incredibly streamlined fashion, after all. The more effort you put into the campaign, the more likely you’ll be to see excellent, valuable results from those efforts. There are a ton of different ways to hand out promo items, so get creative! Whether you’re giving them out at a trade show, in the public square, or at your actual business’s location, you’ll find new heights of success by implementing promotional marketing campaigns into your business’s marketing repertoire. A pathway to success is available to you if you’re willing to take the initiative. So get going!
