Social media has become an integral part of our lives, with 302.35 million people in the US having an account and 77% of businesses relying on social media for marketing.
However, posting updates and images haphazardly isn’t enough. To stand out, you need a plan and a strategy. Keep on reading because this article explores 7 easy social media hacks that can improve engagement and visibility for your personal and professional accounts.
Stick to a Certain Theme or Design
To maintain a solid social media presence, you must be consistent. Whether it’s for personal or professional use, sticking to a uniform theme or design across all your accounts is one of the most important social media growth hacks.
Your profiles need to be visually appealing. Why? Well, humans are visual creatures and are naturally drawn to aesthetically appealing visuals. That’s the reason you need to ensure that all your accounts follow a theme. Have a color scheme for your images, and use the same filter each time you edit pictures.
In addition, posting random or low-quality images can confuse people who want to follow or buy from you. It’s better to use good-quality aesthetic photos because they make you look more professional and trustworthy. This also helps you stand out in busy feeds. When users see your posts regularly, they remember you, and that way, you can get more engagement on social media.
Utilize the Power of Video Content
Regarding video for social media, the possibilities are endless: you can use stock videos as an additional source of video content to educate your audience, utilize live videos for authenticity, or get creative with stories. You can even embed videos on your website to attract more followers.
Video content is a powerful thing to use for social media. Studies show videos get 135% more organic reach on Facebook than image posts and that nearly 75% of users take some sort of action after watching a brand’s video on Instagram. Major platforms prefer videos, so it’s crucial to include them in your strategy.
Leverage AI Technology and Get Ahead of the Game
AI technology is a powerful tool for improving your social media strategy and enhancing both personal and professional accounts. AI content creation tools, including AI images, leverage advanced technology to save time crafting social media posts. These tools inspire post ideas and automate content creation, acting as creative assistants.
Additionally, AI tools can streamline tasks like social listening and competitor analysis, making them valuable social media hacks. By embracing AI technology, you can save time and focus on strategic planning and building connections with your audience effectively.
Don’t Underestimate the Importance of Sharing Relevant Content
Quality always trumps quantity when it comes to sharing content on social media. Quality content not only engages your followers more but also enhances brand reputation and authority – important factors.
The first step toward creating relevant content is knowing who your audience is. Analyzing your audience can help you determine what types of posts will work best. Focus on delivering quality content that offers value to your followers, regardless of whether you’re creating entertaining posts or sales promotions.
So, how do you ensure your content is relevant to those who follow you? One easy social media hack is repurposing older pieces of content that performed well in the past. For instance, if you have a blog, you can share some articles on social media to boost web traffic. Also, consider turning popular blog posts into videos; that way, you can improve your social media impact.
You can also tap into trending topics to show you’re up-to-date with current events and everything your audience cares about. However, ensure your chosen topic is relevant to your brand and aligns with your message.
Another thing you can do is use content that your audience creates. For example, you can ask your followers to send videos and photos of them using your products.
Give a Chance to Social Media Automation Tools
Have you ever thought about automating your social media efforts? If not, consider doing that because automation is the ultimate social media growth hack. 47% of marketers already use social media automation to grow their businesses. And you can be part of that group.
Social media management can take time, but automation tools make things faster and easier. Research shows that automating your social media posts and ads can save you six working hours per week! Tools like Buffer, AgoraPulse, SocialPilot, and Hootsuite let you manage all your social profiles, schedule posts, and track analytics in one place. They take care of the repetitive tasks, giving you more time to focus on the creative parts of your social marketing.
Try Influencer Marketing
Did you know 82% of marketers have a dedicated influencer marketing budget? It’s no surprise, considering that, on average, businesses earn $6.50 for every dollar spent on this type of marketing.
Partnering with social media influencers in your industry allows you to reach their audience and expose your brand to new potential followers. Collaborating with influencers is a great way to present your brand positively and boost visibility.
The good news is that whether you’re new to influencer marketing or looking to enhance your approach, there are various platforms available that can help you – Influence, Webfluential, Famebit, and Intellifluence.
Use Hashtags
By using the right hashtags, you can reach more people and get the attention of potential customers. But with so many options, how do you pick the ones that work best for you? The trick is finding a balance between hashtags relevant to your brand and trending hashtags.
Some brands create hashtags to engage a larger audience on platforms like Instagram and Twitter, prime examples are #ShareACoke by Coca-Cola and #JustDoIt by Nike. If you decide to do this, use your hashtag with every post you create on all your social media channels. The goal is to spark a new conversation about your brand by spreading the hashtag.
Final Words
These seven easy social media hacks are a great way to boost your online presence. Using these tips and tricks, you can boost your visibility, connect with your audience better, and grow your business.
But remember, these hacks work best when combined with a solid social media strategy and quality content. Social media is ever-changing, so keep up with the newest trends to continue growing.
