We live in such a fast pace hectic world. Our alarm clock doesn’t go off and we start our day off in survival mode. Our routine becomes mundane, acting out in autopilot. Have you ever driven somewhere and looked back and wondered how you got there? I feel this way when I go shopping. I typically get the same products and pick them up without even entertaining a thought. Shouldn’t we actually take time to think about what we are buying? Especially if the products we are purchasing are for our skin. Buying a product simply because we are in a rush and the packaging looks great should not be something we settle for.
I got the amazing opportunity to interview Ilona Landver, the owner and founder of Aeveka. Ilona shares with us the reasons why she started Aeveka.
Tell us a little bit about your background:
IL: I have been in the beauty industry for over 10 years. I started out as a massage therapist then got my esthetician license, followed by a nail technician license. I have a few more licenses under my sleeve. I am also a certified holistic health coach and certified yoga instructor. But I took everything I have learned, all my research and knowledge, and put it in to my main passion and focus, which is my Aeveka skincare line.
How did you start your company and why?
IL:I struggled with acne in my teenage years and had tried many different beauty lines. I would like one product from one line, another product from another line. But I couldn’t find one natural and pure product line from which I wanted to use ALL their products. I always told myself that I would one day create a skincare line that is beneficial, natural and effective. At that time I also had no idea that parabens, phthalates and formaldehyde (just to name a few) are so bad for us and YES, unfortunately they can be found in most skincare lines on the market today. Knowing what I know now about the harmful effects that cheap filler ingredients have on our bodies, helped me to start my own company, Aeveka, naturally pure.
What is your company about?
IL:Aeveka is about healthy, natural and pure skin products. Aeveka skincare is made with natural and organic ingredients. Our products are not filled with harmful, heavy oils and water but rather with real fruits and vegetables. Our pure juices and green & red teas are cold pressed in order to keep their nutritional value. Our skin’s pores are like tiny little mouths that ingest everything we put into them just like when we eat. That’s the philosophy behind food for your skin, hence our hashtag.
What are some of your top sources of inspiration?
IL:My top inspiration is my dear friend Eva Kovacs, who just recently passed away from cancer. We went to esthetician school together. She was older than me so I looked up to her a lot. Her guidance and advice was the motivation I need to get through school and follow my dreams. I made a pact to myself that I would honor her life through preventing others from using potentially cancer causing ingredients. Her positive and inspiring presence in my life is why I named my skincare line after her nick-name “Aeveka.”
The fantastic aroma of the products captivates my senses. The face wash has an amazing citrus smell that awakes the soul. The day crème has a cucumber scent that rejuvenates the mind, leaving us refreshed mentally and physically.
If we educate ourselves on what we put on our body, it will not only empower us, it will also encourage us to take better care of this one body we have. Natural products are what I strive for. Aeveka is made out of all natural ingredients that are safe and gentle to the touch. No longer do we have to worry about exposing our skin to harmful chemicals!
To learn more about this brand, check out the website www.Aeveka.com and hashtag #FoodforYourSkin
Article By: Tosha Cole Clemens
Tosha has over 10 years’ experience in fashion. Consisting of styling, trend forecasting, production, product development, design, and branding. She provides consulting and also is a contributing fashion writer for several magazines and the founder of www.NittyGrittyFashion.com.