The UK’s beauty sector is forecast to grow 16% by 2023 so if you want to succeed you need your salon to be the best around. Here are a few ways that you can make your salon stand out from your competitors from ensuring that the business runs smoothly to how to market effectively.
Find Your Niche
No matter what kind of business you run, honing in on your niche is a perfect way to market and advertise your business. You may choose to focus on eco-friendly and vegan products or create an ‘Instagrammable’ salon to draw in customers. Whatever you choose be sure to make all of your potential clients aware of it through your marketing strategies and use it as your salon’s USP.
It could also be worth thinking about what your employees’ favourite service is and help them to become the best in their field. For example, if they love doing nail art then lean into this by helping them to gain extra training and then show their incredible designs on your website and social media profiles.
Automating services in your salon can make things run more smoothly for you as a business owner, and also for your customers.
When it comes to HR for your salon, you may want to consider an HR system which can increase productivity and frees up valuable time for more strategic tasks. The data collected can help you focus on your business’s aims including increased profit, improved services or savings. This will leave you more time to focus on the further growth of your business from marketing to focusing on customer satisfaction.
You may also look to invest in automated online booking systems which allow clients to book appointments online and these will be automatically synchronised with your employees’ schedules. Over 80% of salon customers prefer to book online and having this option makes the booking process quick and easy for clients and can also help to reduce the number of missed appointments, saving both time and money.
Make Use of Social Media
Social media is one of the best tools any business can have, with Instagram being a great option for salons. Not only is Instagram a brilliant free marketing tool for businesses but 50% of users discover new brands via the social media platform, making it a brilliant way to connect with potential customers and showcase your products and services.
Nowadays, many customers want to feel connected to the brands that they use and shop with so creating ‘meet the team’ posts can be a great way to do this. You can do this by posting a photo and some facts about your employees which will really help potential and current clients feel engaged with you and your team on a personal level.