How Do We Change This
Only with the rise of boutique studios and athleisure have deodorants brands changed their marketing to include stronger deodorant for women. But we’ve still got a long way to go. Pretty packaging or not, we should choose the product that works best for our skin, has as few toxins as possible, and delivers the right message to the company – that women are more than just soft, delicate beings.
For instance, here’s a few
items you could buy instead that would get this point across.
With this deodorant, you’re addressing the consumer’s problem without enforcing power or male domination. It’s more playful and youthful and doesn’t shove the idea that men have to be athletic to use it.
Do you have a full work day ahead of you? Or do you have to take your kids to their afterschool appointments and still head out to dinner with your friends? Smelling like daisies isn’t going to cut it. Deodorant that works will.
Color: Blue, White
Buzzwords:
Dry, Confidence, Protection
Designs:
Minimal
Are you looking to try a natural deodorant? Piperwai is one of the best on the market. It’s gender-neutral and 100% non-toxic. Give it a try!
Color:
Gray, White, Turquoise
Buzzwords: Works, Natural
Designs:
Minimal
