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Gilded Beauty: What You Need To Know About Gold-Infused Skincare Products

Women are becoming more meticulous with their skincare routine, ensuring they are using the right product for their skin type. Therefore, knowing the ingredients of their skincare products is vital for them.

Skincare products have several ingredients that help improve your skin, depending on your needs. Some products are ideal for sensitive skin, while others are better for different skin types.

Due to its popularity on social media and among influencers, more and more brands produce skin care products with various ingredients. Many women have begun investing in quality skincare products.

According to research, the global skincare market is growing faster than ever before — it’s projected to be worth an incredible $189.3 billion by 2025. It is because skincare products are now being crafted with care and precision, providing consumers a vast selection of choices.

Nowadays, gold-infused skincare products have become popular in the market. You can see masks, serums, and moisturizers with gold. Celebrities and influencers create videos using these products, which helps get the attention of many people, especially women.

If you are interested in these gold-infused skincare products, here are some things you should know.

What types of gold are used in skincare?

Skincare brands and manufacturers use two types of gold in their products: colloidal gold and pure 24-karat gold powder. Colloidal gold is also known as nanogold, tiny gold particles suspended in liquid, typically water. It has antioxidant, anti-inflammatory, and skin renewal benefits, making it a great ingredient for skincare products.

On the other hand, 24-karat gold is made of 100% pure gold. Since it doesn’t contain any components like silver or copper, 25-karat gold is very soft and almost sticky. It is often used in lip masks, eye pads, facemasks, and body treatments.

What are the benefits of gold for the skin?

Although there are few clinical studies on gold in skincare, there are several promising pieces of evidence about the benefits of gold for the skin.

We listed some great benefits of gold for the skin.

Anti-aging effects

Gold reduces skin dryness and increases the metabolic rate. According to a study, nanogold promotes skin firmness and elasticity, which helps protect your skin from pollutants and severe sun damage.

Additionally, gold nanoparticles have been found to contain antioxidant properties that reduce fine lines, wrinkles, blemishes, and skin marks to help make you look younger.

Enhances the effect of other skincare ingredients

Gold can help other skincare ingredients to become more effective. It can act as a carrier to penetrate other activities in the product.

Therefore, skincare products that contain gold are more effective, mainly when they include other active ingredients in high concentrations.

Contains healing properties

Gold nanoparticles may help heal wounds faster through various mechanisms, like antioxidant activity. Also, gold has anti-bacterial and anti-inflammatory properties that allow oxygen to enter your skin to renew cells.

Furthermore, due to the antioxidant properties of gold, it also helps treat sun damage by preventing melanin production in your body. It also increases blood circulation, which helps treat acne and other skin allergies.

Prevents the loss of elastin and collagen

Our elastin and collagen production decreases as we get older. This causes more visible signs of aging, such as wrinkles and fine lines.

Gold helps combat visible signs of collagen and elastin loss on the skin surface. It also makes your skin smooth and glow.

Has radiance-boosting qualities

Colloidal gold creates a brightening effect that adds a luminous and radiant quality to your skin due to its intense light-reflecting color. Since gold improves blood circulation, it helps hydrate and keep the skin’s moisture level.

Do gold-infused skincare products work?

Gold has lots of benefits for your skin. And when mixed with other ingredients, gold facials become more effective.

Although there haven’t been a lot of studies on the effects of gold compared to other more well-known skincare ingredients, it’s possible that the positive results you experience can be due to other activities in the product’s formula.

Here are some ingredients added to gold to make it more effective.


Antioxidants are substances that slow or prevent damage to cells caused by radicals and unstable molecules produced by our body as a reaction to the environment and other pressures. They are often found in skincare products due to their powerful anti-aging benefits.

Some of the common antioxidants you can find in skincare products are retinoids, vitamin E, and vitamin C. They protect the skin from UV radiation, which helps prevent skin aging.


Peptides are amino acids that work to repair and rebuild damaged skin. It also triggers the skin to produce collagen to slow the aging process.

They are the building blocks of some proteins that your body needs, such as elastin and collagen. Using moisturizer or serum with peptides can make your skin firmer, have fewer breakouts, and be young-looking.


Glycerin helps enhance your skin’s barrier function, locking in moisture and protecting your skin from irritants. It is usually used as a humectant in skin care products.

Humectants are moisturizing substances that hydrate and soften the skin. Studies show that glycerin penetrates the skin barrier and stays within the skin for several days for continuous hydration. Also, it has been shown that it is the most effective humectant ingredient used in skincare formulations.

Alpha-hydroxy acids (AHA)

AHAs are acids often used in skincare to regenerate and thicken the skin to treat acne, dark spots, scars, and age spots. They are usually found in daily anti-aging products like toners, serums, creams, and concentrated treatments through chemical peels.

Some AHAs commonly used in skincare products are citric acid, glycolic acid, lactic acid, malic acid, and tartaric acid.

Among these available AHAs, lactic and glycolic acids are the most promising as they are less likely to irritate. And because of this, most over–the–counter AHAs have either lactic or glycolic acid.

Hyaluronic acids

Hyaluronic acid, or hyaluronan, is a clear and gooey substance that your body naturally produces and binds to water. It helps boost your skin’s hydration and reduces the appearance of wrinkles.

This substance is often used in serums, moisturizing creams, lotions, and ointments. It helps stretch and flex the skin. Furthermore, it is proven to help heal wounds faster and reduce scarring. It is also safe to use even if you’re pregnant.

Experience Luxurious Facials with Gold-Infused Skincare Products

Brands have been experimenting and creating formulas for their skincare products. And infusing gold is an excellent idea as it offers several benefits to the skin. Also, this way, women can enjoy luxurious and relaxing facials at home without going to expensive salons.

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