“A digital perm is a new technique of creating a shiny and bouncy wave to your hair,” Kenji Nishimura, founder of My Snug Room, a London-based salon that offers this treatment, tells Dazed Digital. “It uses temperature-controlled rods that are all powered by a machine with a digital display.” The modern digital perm lasts between five and ten months. The look is achieved with the help of the heat that breaks down hair molecules. Then it rebuilds them, mimicking the shape of the rods.
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