Being a fitness model is the dream of many different people. Getting your body into great shape takes a lot of work and being able to turn it into profit is something that many can only dream of, but it’s certainly a possibility if you play your cards right. There are a lot of different factors that go into whether or not you’ll succeed and today we’ll dive into some of them so that you can have a blueprint for succeeding in this dream of yours and have a breakthrough as a fitness model and social media influencer to live off of this or potentially use it to boost your other business ventures.
Determine your Brand and Target Audience
The first thing that you’ll need to consider when creating a viable social media strategy is what your target audience is and how to best attract them. For example, if you’re a well-built man who works out a lot then it’s likely that men your age will be your main demographic, most likely hoping to learn from you and get a good body themselves. In this case, your strategy should revolve around appealing to them with the kind of content that will be best suited for such an audience. For example, workout plans, tips for meal preps, and similar things could be helpful. Of course, this won’t be the only content you’ll be making but it will be one of the main things to focus on.
Photos are key
No matter what your target audience is, you’ll have to post lots of photos of yourself and your progress as this is what will most easily attract new people. If someone runs into your photos and sees how hard you’ve worked then they are likely to look you up and follow you as they will be interested in your content. Of course, this entails learning how to take photos well and even how to take sexy selfies. These are all things that you will need to figure out and they are unavoidable if you want fitness to be your primary thing on social media as it relates to your physique. If you aren’t comfortable doing so then sadly you’ll need to get used to it, it may take some time so take things slowly.
Choose your Platforms
Working with social media is a very broad term as there are many different platforms and it can be nearly impossible to do something on all of them at once. It’s best to focus on a couple and then spread further when you grow sufficiently and have the capacity to do so. Most fitness content creators generally focus on Instagram and TikTok as these are the platforms where it’s easiest to post photos and short-form content which either focuses on your physique or it can be some short clips with tips and tricks for your viewers to help them potentially get a physique similar to yours. While these are the most popular, people have had sizable success on things such as Youtube as well, so think things through before diving in.
Engage with your Audience
After you establish an audience to any degree it will be important to retain them. One of the best things that you can do to further that goal is to interact and engage with them on a semi-regular basis. It doesn’t have to be anything fancy. It can be something as simple as responding to a few comments on every TikTok video you post, or it can be something such as hosting a live stream and interacting with them that way. There are even sites and applications where people can pay to chat with you, which can also be another source of income if you use it well so it’s certainly something to consider.
Track and Analyze your Metrics
Growing to such a degree is really good, but if you want that growth to continue then you’ll need to carefully follow and analyze your metrics to see if you’re attracting your target audience as well as you would want and of course what kind of other people you are attracting and any other info which could be of use to you. Making use of this info to create new social media strategies is incredibly important and is pretty much necessary unless you want to just “eyeball” things and risk missing the mark. It’s best to make use of empirical evidence as much as you can so that you can increase your chances of a positive outcome as much as possible.
