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Camillo Love’s Red Cotton Denim: A Labor of Love

Can you describe the process by which you create each pair of Red Cotton Denim

I have a fit that I created myself that is offered on my website. Customers order the fit and size they would like to wear. I hand select the fabric that will be used to make a pair of jeans. Then, I begin cutting the fabric and sewing the jeans. I have 15 industrial sewing machines in my workspace. I mainly use 8 machines to make one pair of jeans. I bounce around my workspace from one sewing machine to another to make a pair of jeans.


With only you sewing each pair, customization is the key to your success. However, how do you plan on growing your business as you gain a greater clientele?

I moved to Los Angeles from the Bay Area to grow the business. I plan to hire very talented people to help me with the day-to-day sewing. Having help making jeans will allow me time to create more fits. I will be free to create videos and pictorials for social media. It will also allow me the time to offer more product besides jeans on the website.


How is your business model of selling directly to each customer different than the mass manufacturing that is going on today in countries such as China and India.
And do you believe that a resurgence of this type of business is important in America?
If so, why?

The great part of selling direct is the relationship that is created between the customers and myself. Most of my time in a day is spent making jeans for my customers. Traditionally, brands go to trade shows to sell their clothes to buyers. So, the goal is to make as many sales as possible. Selling direct and hand making jeans is very different. It’s not about how much money you can make. It’s more about working hard to give your customer a good product. I know every single customer that I have made a pair of jeans for. I know their name and where they are from. In most cases we have conversed via email. It’s amazing how the Internet connects us all since I do the manufacturing of the jeans that I sell. When the business grows, it really does create manufacturing jobs.

This is important here in America. We have lost a very important skill outsourcing clothing manufacturing overseas. It is important to understand how fabric is created and how to draft a pattern for a jacket or dress. How to sew a garment from start to finish is an important skill that is needed here in this country.

My goal is to have a large business that will hire many workers skilled in all aspects of clothing manufacturing.


camillo love interview with viva glam magazine, red cotton denim


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