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”Zoom Boom” Effects on Aesthetic Industry

The pandemic has negatively impacted many businesses, but one business that has not seen a negative impact is the aesthetics industry. The popularity of video conferencing platforms has skyrocketed during the COVID-19 pandemic. The last two years have affected beauty trends, attitudes toward self-care, and influenced customer needs in a way that will impact aesthetic practitioners going forward. And, thus, the ”Zoom boom” has been born. Whether is the ubiquity of video conferencing, or just the fact that people could work from home while recovering, there is no doubt that the ”Zoom Boom” has drawn an unanticipated rise in cosmetic procedures.

During the lockdown, the British Association of Aesthetic Plastic Surgeons says its doctors reported a 70% increase in requests for virtual consultations. It’s little surprise that after months of conducting conversations via video call, many of us have started to analyse – and criticize – our appearances more. Coming from a highly qualified aesthetic and reconstructive plastic surgeon, this article will discuss how the pandemic has changed the demand for aesthetic treatments, and how can clinics manage these changes. 

Non-surgical and minimally invasive treatments

When elective procedures were eventually greenlit spring of 2021, dermatologists and plastic surgeons were met with an overwhelming demand for their services. In London, UK, Dr Rozina Ali had many more people coming in, looking for facial treatments. Due to recent data, we can see that interest in non-invasive treatments – like forehead wrinkles, slack skin, loss of definition in the jawline, tired eyes and dark circles – has increased.

This suggests a continuation of last year’s shift from alteration to a preference for enhancing one’s natural looks and enhancing their self-esteem. Consequently, surgeons should now educate their patients on how these can be multi-effectual at targeting a variety of concerns, including anti-ageing or fat reduction.

Navigating Your Facial Rejuvenation Options

Along with the increased knowledge of patients when it comes to their skincare routines, plastic surgeons see more interest in nonsurgical procedures to enhance the texture and tone of facial skin. Ageing will always be a concern and the work-from-home practice has seen millions of people peering into each other’s homes and at each other’s faces. 

Patients looking for a more youthful appearance frequently opt for a face-lift to reduce the look of sagging skin on the face and jawline. Facelifts are particularly effective at correcting the lower face and neck and are designed for the scars to be well hidden around the ear or in the hairline.

Whether surgical or non-surgical, eyelid lifts, neck-lifts and face-lifts procedures are now some of the most popular treatments sought in Rozina Ali’s practice. Combined with fat transfer and skin microneedling with enriched stem cells it is the complete 1-2-3 facial rejuvenation package. 

Combining plastic surgery with nonsurgical treatments is recommended in order to provide a more comprehensive result for the face. For example, a face-lift can be easily paired fillers or a muscle neurotoxin or peels, laser or radiofrequency to stimulate collagen production.

Staying safe is a must

Even with an end to the pandemic in sight, many companies are extending WFH privileges indefinitely — which means virtual meetings and unofficial downtime are here to stay. And so we expect this rise in aesthetic surgery to continue. 

If you’re looking for advice to help you determine which plastic surgery procedure is the best option for you, book a personal consultation with Dr Rozina Ali. And if you are not from the UK, we recommend you read our article on How to find a plastic surgeon you can trust, and only book a consultation with a qualified plastic surgeon.

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