The lingerie industry, which is currently worth $29.9 billion, is expected to enjoy a steady growth rate of 7.5% until 2025. Today, beautiful bras, panties, slips, and other items are vital pillars of any fashionista’s wardrobe. The reasons for success in the sector include the growing millennial population, the rise in women’s spending power, and the availability of a wide range of designs for various purposes—including everyday wear, bridal wear, and sports. If you are looking to expand your lingerie collection, watch out for the following trends.
Seamless Intimate Apparel
Stars like Kim Kardashian and Megan Fox are lighting up their Instagram accounts with photos of themselves donning bras that are soft (and often seamless), in an array of skin-like hues and neutral tones like black and white. Despite the casual nature of this style of lingerie and shapewear, the items are beautifully designed. Both briefs and bras having a lifting effect thanks to features such as underwire silicone bands (instead of metal structures).
Creative Fabric Choices
Global brands are relying on original fabric choices to boost the designer appeal of their garments. For instance, Agent Provocateur has stunning bra and brief sets embellished with lace and metallic accents, La Perla is tempting lingerie lovers with delicate macramé underwire brassieres, and I.D. Sarrieri is surprising sophisticated buyers with embroidered tulle bodysuits. Many brands are also adding lace appliqués to silk and satin chemises and dresses.
Sheer and Sensual
Luxury brands like Kiki De Montparnasse are playing with transparencies in original ways, with items such as sheer demi bras, partially transparent bodysuits, and undergarments and briefs with delicate transparent detailing. Brands like Myla, meanwhile, are receiving rave reviews for their semi-transparent thongs, embellished with tiny lace flowers and other shapes found in nature. When combined with lace bras or crop tops, they make a perfect outfit for those who are into minimalist stay-at-home wear.
Crop Tops and Bodice Bras
Crop tops are all the rage among sartorial clients who wish to wear their lingerie by night. For an example of how suitable lingerie can be for clubs and parties, check out Bordelle’s stunning bodice bras, with features such as back zip closures, 24kt gold-plated metal hardware, and pleated satin. The intricacy and modernity of these designs are just about as eye-catching as club wear can get.
Bright Colors
On the one hand, Kanye West/Kim Kardashian-influenced nude looks are in when it comes to everyday wear. On the other hand, customers are also seeking bold, bright looks for both day and nightwear. Brands like Deborah Marquit are attracting the attention of top fashion magazines thanks to underwear sets and slips in colors like fluorescent lime green, Barbie pink, and canary yellow.
It’s an exciting time for lingerie lovers, with top companies embracing a more inclusive, diverse set of designs for all body shapes and skin hues. Nude, seamless, stretchy looks are rocking it in the daytime, while delicate lace and transparent wear is killing it by night. For both day and night wear, vivid colors are ‘in’, with consumers keen to make the most of the uplifting effect of bright hues.
