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What is so special about Korean makeup products?

Throughout the last decades, makeup in Korea has become a daily part of each Korean’s life. This is because they care about their appearance much and use every way to look better: plastic surgeries, makeup, skincare, sport, etc. Korean makeup products even crossed their country’s borders and gained many followings in other countries.

What’s the reason behind it? What is so special about Korean makeup products? 

This blog reveals some of the possible factors why Korean makeup products have gained so much popularity and what makes them special.

The Use of Natural Ingredients

From the dawn of history, Korean people had traditions to use natural, chemical-free ingredients for their products. This is because they value their skincare a lot and understand the harsh effects of those toxic ingredients. Some of the ingredients generally used by them are the following: green tea, turmeric, rice, ginseng, and many more, the healthy effects of which are known worldwide.

For example, green tea calms and smooths the skin, rice helps the skin with toning, and turmeric and ginseng are anti-aging ingredients. All these ingredients eventually lead to a clearer, smoother, fresher, and glowy makeup look. 


While some time ago, many people believed that “healthy” makeup was not affordable for everyone and they should have hundreds of dollars to get beautiful makeup on their own, Korean makeup products do prove the opposite. The manufacturers do everything so that the products can be available for all-class customers. For example, you can find great mascara for $5 and $11, which means that they create opportunities for every person.

In fact, because many teenagers and students have started using makeup products, creating this wide range of price choices will eventually help the Korean makeup company owners have more profit so that it would be a win-win situation.

Extensive Variety 

Talking about the variety of products, Korean makeup products are consumer-friendly both in terms of price and their types. Korean manufacturers understand that every person is unique with their skin type and tone, so they create a wide range of choices. For example, if the person is allergic to water-based foundations, she/he might also have a chance to choose a foundation based on oil. This also applies to the skin colors (from the darkest brown to the lightest) and its types (sensitive, normal, dry, sensitive, oily).  

Convenient Use

Who would choose an eyeliner that would take 30 minutes to apply because of its awkward brush? None of us, right? Fortunately, another remarkable thing about Korean makeup products is that Korean manufacturers care about the products’ convenience, so they make them extremely easy to use and do not spend much time.


Obviously, design and color are the first things we notice in the product, as they may evoke certain emotions, making us understand whether we want to learn more about the product or not. Korean products are extremely eye-catchy. They use so many different motivating and funny quotes on the products and can even give animal forms to them, as a result of which, people cannot stay indifferent. For example, one of the firm’s lip balms was in the form of a beehive, which was, indeed, creative. 

Summing up, even if you are not living in Korea or near it, you have undoubtedly heard about Korean makeup products and most possibly have used some. This article revealed the secret behind the reason why these products are so popular and what makes them unique. As you could understand, the use of natural ingredients, low to high price range, the variety of products, convenient use, and cute design were the main reasons for it.

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