The Y2K Makeup Revival Is Here And It’s Prettier Than Ever

Do frosted lids, glossy lips, and blue eyeshadow sound familiar? The Y2K Makeup aesthetic is officially back. And this time around, it’s even sleeker, softer, and surprisingly wearable. What once felt like the wild west of makeup has been reimagined for 2025 with a modern twist. The result? A fun, nostalgic vibe that still feels fresh as well as effortlessly cool. Say hello to the over-plucked brows and body glitter.

From Gen Z creators on TikTok to top beauty brands, everyone’s dropping retro-inspired collections. The early 2000s are also influencing everything in makeup right now. But don’t worry! You don’t need to channel your inner pop star to pull it off. Think colorful highlighter instead of chunky shimmer, barely-there lip liner paired with juicy gloss. And yes, how can we forget pastel shadows with just the right amount of sheen?

Makeup artists and influencers alike are embracing this revival. Trick: balancing playful throwbacks with current trends like skin-first beauty and minimalism. Whether you’re going full Bratz doll or just adding a hint of sparkle to your everyday look, there’s a way to tap into the Y2K makeup trend that suits everyone.

Ahead, discover the prettiest Y2K makeup ideas to try now. Plus, the key products to help you nail the look without stepping into a time machine.

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Shimmery pastel shades, especially icy blue and lilac, are back. Swipe across lids for a dreamy, futuristic finish that catches the light from every angle.