For the longest time, we have been seeing how excited and crazy customers can get with every cosmetic product that their trusted brands lunch. The brands would know that developing the customer base with loyal consumers isn’t a piece of cake and needs years of hard work and commitment. This is why there is an immense emphasis on cosmetic packaging, and it has become essential for branding.
The cosmetic industry is extremely lucrative because there is an unlimited number of competitors who are spending millions of dollars annually on marketing and advertising campaigns. In addition, it’s pretty easy to be swallowed by the more development and large-scale enterprises whose names are already inked in the industry.
For this reason, to gain success in the industry, the cosmetic and beauty companies need to do something unique from the competitors. This is why proper branding through well-designed and effective cosmetic boxes packaging has become a great way of pushing the customers to take your cosmetic product off the shelf and purchase it. So, if you are ready to create cosmetic packaging, we have some design tips for you!
Simplicity Goes A Long Way
According to the studies, people tend to recall the things first that they have seen by color, then shape, symbol, and words. This means that striking yet simple packaging with well-balanced and properly selected color combinations will help achieve the top results. The minimalist and simple cosmetic packaging designs are all about clearing the unnecessary details from the packaging.
In particular, you need to remove the details that can confuse the consumers. In fact, the minimal packaging has a higher chance of standing out in the cluttered and noisy shelves because it works as a breath of fresh air and helps create a higher perceived value.
Opt For Scented & Laminated Packaging
When it comes down to the coated and laminated packaging, it will have an aesthetic appeal that catches the attention of consumers. In addition, adding scent and texture to the cosmetic packaging can hike up sales by 80%. Moreover, it’s recommended that you add a combination of glossy and matte lamination to create appeal and depth.
Create Luxurious Impact
Everyone loves luxury when it comes down to cosmetic packaging, and you can add the luxurious impact by adding foil stamping. For instance, you can opt for silver and gold foil stamps for the product packaging. The foil stamps add visual appeal and have the capacity to create a stunning addition to the products. In addition, the foil stamps are cost-effective and add a high-end feel that looks appealing on the store shelves.
Integrate Haptic Appeal
The haptic appeal of cosmetic packaging can directly impact consumer decisions. For this purpose, you can opt for embossing as it creates visual complexity as it adds a new dimension to the brand messages as well as graphics. In addition, adding the texture will add more depth and helps highlight the branding elements, such as the brand name and logo.
Use Artwork To Tell The Brand Story
The brand story is important to create a unique name in the industry. For this reason, it’s important to create the packaging design that helps narrate the brand story as it’s essential to connect with the audience that believes in your brand and vision. In addition, you need to leverage artwork to tell the brand story.
Create Logo The Focal Point
The minimalist packaging design can appeal to customers who don’t like the fluff and overwhelming details. For this reason, the classic packaging with minimal design will do a great job as it provides the idea that the cosmetic products are worth purchasing, and you don’t have to use too many words to convince the users to purchase.
The minimal designs that emphasize the brand logo do a great job and help utilize the free space creatively. In addition, you should opt for simple typography because the brand logo needs to be highlighted.
Opt For Eco-Friendly Packaging
The customers are highly focused on the environmental efforts of the brands, which is why sustainable packaging has become extremely popular. Sustainable packaging means that the brand is focused on conserving natural resources by reducing paper waste and designing packaging that can be recycled, reused, and repurposed.
For this purpose, you can opt for simple tuck-end kraft boxes as well as pillow boxes without coating to create sustainable packaging solutions or structures.
The Bottom Line
On a concluding note, creating the brand’s cosmetic packaging is all about creating the experience for your customer base. It’s important to create the cosmetic packaging that helps you endorse the cosmetic products in front of the audience – the packaging should bring thrill and excitement without compromising on functionality and practicality!
