After dealing with pressure from animal’s rights groups such as PETA, American fashion brand Ralph Lauren has decided to stop using mohair in its products.
This ban extends to the companies different lines such as Ralph Lauren Home, Polo Ralph Lauren, Chaps, Club Monaco, and American Living. “Because a credible animal welfare standard for sourcing mohair does not currently exist, we will not include it in our product pipeline going forward,” said a spokesperson to the Post.
According to LiveKindly, the design house, with products in nearly 13,000 locations around the world, made the decision after reviewing a report done by PETA that showed farm workers mutilating, abusing, and killing angora goats in order to get the fur used on the manufacturing of sweaters, hats, and other fashion items.
“Baby goats were left screaming in pain and fear on the shearing floor, all for mohair sweaters and scarves,” said Anne Brainard, PETA’s director of corporate affairs.
Brainard praised Ralph Lauren for the decision. “PETA’s expose pulled back the curtain on the violent mohair industry, and Ralph Lauren responded by banning the cruelly produced material. Ralph Lauren has joined the growing list of fashion brands that recognize that today’s shoppers don’t support cruelty to animals in the fashion industry.”
“Ralph Lauren has joined the growing list of fashion brands that recognize that today’s shoppers don’t support cruelty to animals in the fashion industry,” said Brainard. The organization has managed to change policies in clothing companies such as H&M, Zara, and Gap. Ralph Lauren is the latest designer to drop mohair, joining more than 270 brands, including more recently Diane Von Furstenberg who has also agreed to stop using mohair.
In general, the movement against fur and other animal products has been gaining more steam. Just last month, Gucci made the decision to stop using Angora rabbit wool. “Gucci has taken an important step toward eliminating cruelty in its designs by banning angora wool,” said Tracy Reiman, executive vice president of the organization. “No more fur will be torn out of gentle rabbits for a sweater, and PETA encourages high-end designers to follow Gucci’s lead.”
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