There is something cosmic about the connection between music and fashion.
It is the soundtrack for a designer’s story on the catwalk, it dictates collections, influences trends, and inspires collaboration. Music is responsible for some of the most visionary partnerships in fashion: Vivienne Westwood and the Sex Pistols, Tom Ford and Justin Timberlake, Yves Saint Laurent and Daft Punk, Blondie and Marc Jacobs.ÆNikki Lund and Richie Sambora.
One of the industry’s latest (and highly sought after) collisions of music and fashion is the inspirited collaboration of Los Angeles-based designer and songwriter Nikki Lund and platinum-selling founding member of Bon Jovi, Richie Sambora. The duo’s rocker-chic aesthetic was first unleashed with the custom clothing line White Trash Beautiful, which still has a cult following amongst celebrities and musicians, but after recognizing the public demand for an authentic rock ‘n’ roll fashion line that is both timeless and fashion-forward, Lund and Sambora launched the modern lifestyle brand.Æ Nikki Rich.
Nikki Rich embodies its’ designers chic, modern style with nods to some of music’s most iconic eras and fashion’s leading trends. True storytellers in both music and design, here is what Nikki and Richie said about their latest collection and the story of their unique collaboration.