Always use Matte Makeup. Matte makeup would be flat colors that don’t have sparkle or shimmer or shine. When you are going to be photographed don’t use any products that are going to reflect light off your face. The flash reflects light off the shimmer and will make you look shiny, distorted, and it will look unnatural.
I always use a slightly yellow face powder which tends to photograph better than shimmery or translucent powders. Although you might not think so, some powders will reflect the light leaving you with a shine or even make you look washed out in pictures.
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