Is it possible to leave your office job and go Etsy full-time?
Short answer? Yes.
Your Etsy business is your passion, but sales are low. If you could just get your crafts into the hands of a few influential people, your income would skyrocket. But you’ve heard influencer budgets start at $25,000—an expense you can’t swing. How are you supposed to get your business off the ground?
According to Unity—a Silicon Valley-based startup that uses AI to power micro-influencer programs at scale—there is a way. Unity shares 4 secrets to turning your Etsy business into more than a side project:
#1: THINK SMALL TO GET BIG RESULTS
It’s a little-known fact that micro-influencers have the highest engagement rates—making their posts much more effective than Kim Kardashian’s. They’re also about 1,250X less expensive than celebrity influencers.
#2: DON’T PAINT YOUR AUDIENCE WITH A BROAD BRUSH
Because micro-influencers are more niche, it’s possible to connect with a more highly targeted audience—meaning more people will buy your product for less spend on your part.
#3: IT’S OKAY TO BE PICKY
Influencer content is unique and personal, just like your Etsy goods—and by asking your influencer to produce multiple content options from which you can choose, you up your chances of audience conversion.
#4: NAME YOUR OWN PRICE—DON’T LET SOMEONE ELSE DICTATE THE TERMS
There’s no price standard for what influencers earn for sponsored content—Kim Kardashian might earn $250,000 for a post, while another influencer might earn $90. Over- or under-paying for influencer services is the quickest path to wasting ad budget.
After realizing how cost prohibitive and sophisticated influencer marketing can be for small businesses, Unity created the first end-to-end influencer marketing solution and platform that allows businesses to name their own price—starting at just $200. So your Etsy business is not just a dream; it could be your career.
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