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Lasio Professional Hair Care Kicks off the Summer Season with the “Live Life Frizz Free” Popup Shop!

A visit to the Lasio product launch and popup shop was a great way to look cool this summer!

When it comes to great hair, you might already be familiar with the name Lasio. That’s because Lasio Professional Hair Care is a renown pioneer in the keratin industry.  Why? Lasio hair treatments lock hydration into your hair to produce a natural, vibrant shine!

Photo by Greg Doherty

And what better way was there to celebrate the launch of their newest product, Hypersilk Texturizing Keratin Mist, than with a visit to the “Live Life Frizz Free” popup shop in West Hollywood, CA that ran from June 17th to 19th?

Photo by Greg Doherty

This interactive event was not only fun, but it also helped educate both salon partners and consumers on Lasio’s revolutionary products. Nadine Ramos, CEO of Lasio Professional Hair Care, said, “It’s an opportunity to connect with not only salon professionals but the beauty lovers that make our industry thrive. I’m excited to provide a full experience that will bring people into my world of innovation, texture, and keratin.”

Photo by Greg Doherty

Each day at the popup offered a different and unique experience. Both salon professionals and beauty lovers enjoyed networking, hands-on experience with Lasio hair care products, getting exclusive discounts and gifts and learning beauty tips from Instagram influencers and beauty bloggers.

Photo by Greg Doherty

And on the first day, licensed cosmetologists and salon professionals could gain three certifications in one day: Lasio Keratin Specialist, Fantasy Color with Master Colorist Kimberly Tay (@Kimberlytayhair), and Texture Cuts with texture cutting sensation Dominick Serna (@DomDomHair)!

Photo by Greg Doherty

Who was there? Celebrity Influencers Khloe Terae (@khloe), Brit Manuela (@britmanuela) and Natalie Romo (@Nat_Romo!). Awesome DJ Palina LaDiva (@djpalinaladiva) brought the house down, and an open bar was provided by Califino Tequila and Spa Girl Cocktails!

Photo by Greg Doherty

Guests were treated to luxurious gift bags that included Lasio’s newest, revolutionary product, Hypersilk! Ooh lala!

In a time when many of our interactions are now digital, it was refreshing to come to the “Live Life Frizz Free” popup and connect one-on-one with beauty professionals and people who just love looking their best!  What an exciting event full of fun, festivities and, of course, beauty and glamour!  


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