Contrary to every expert’s prediction, love is flourishing under quarantine as engagement ring sales boom by over 20%, according to reports in the Telegraph. More and more couples are tying the knot despite (or perhaps because of) the pressures stay-at-home measures create. While wedding fashions change almost monthly, until now, the one constant seemed to be rings.
Get trending with personalization and sustainability
Personalization is a hallmark of modern ring fashion, especially on the east coast where unique, specially made designs are gaining in popularity. With the popularity of flashy, expensive rings among the world’s stars, it’s no wonder millennials spend over $26bn on diamond jewelry each year. However, many young couples are dropping the diamonds in favor of more unique and affordable colored gems. Birthstones, gems representing specific months corresponding to when a couple met, are becoming more and more popular. These more affordable stones are stylish, sometimes even more so than their diamond relatives, making the process of saving for ring more manageable for young couples.
Fashion trends are moving in a decidedly environmentally-friendly direction wherever they can, and weddings are by no means immune to this. If you’re looking for a more sustainable, guilt-free alternative to traditional diamonds, you’re in luck! Lab grown diamonds are indistinguishable from the real deal and come with none of the environmental and human rights concerns associated with their traditional counterparts. They’re gaining massive popularity on the West Coast, especially in the Bay Area and Silicon Valley, and also have the bonus of being significantly cheaper.
2020’s most popular ring designs
Most newly weds today are millennials, a generation notorious for bucking the trend and eschewing tradition. This is especially true in the world of wedding fashion, where diamond rings no longer rule the roost, losing out to more stylish, affordable and eco-friendly alternatives. A number of new styles like signet rings, which see a stone embedded into the band, flush with the metal, and two-in-one rings, which combine the traditional halo style with another cut, are rapidly gaining popularity. Furthermore, it is becoming fashionable to customize the ring’s band as many now come with twisted designs, sometimes with stones embedded between the bands, a look that is particularly breathtaking.
Despite these new styles, there are a few trends that are likely never to fade, continuously brought into the limelight by Instagram stars and celebrities. Halo rings, a design in which a central gemstone is haloed by a ring of smaller diamonds, can be traced as far back as the 1700s. It is the same vintage style of the engagement ring worn by Princess Diana and passed on to Kate Middleton, and for these reasons it is unlikely to go out of style any time soon.
Perhaps the most iconic and instantly recognizable of all engagement ring designs, the Solitaire ring, features a single diamond. Because the solitary diamond is usually very large, the price of this design is often much more expensive than others featuring clusters of smaller stones. Lady Gaga’s $500,000 heart shaped giant is a jaw-dropping example of this often exorbitant design.
The most classic designs are unlikely to go out of fashion any time soon. After all, some have been around for hundreds of years. But sustainable alternatives and more personalized designs are rapidly growing in popularity. Colored gemstones are being looked at under a new light, and there’s a lot of potential for unique, meaningful designs at much more affordable prices.