Starting a blog for any type of business has become very easy today with platforms like WordPress. If you have a business website, your blogs can be the biggest source of attraction in driving traffic to your site. But the frustration that many bloggers face is increasing visibility and traffic. Building an online audience takes time and it definitely does not happen overnight. In order to boost your blog and garner the right traffic, you must place several strategies on your blog so that it can enhance the performance of your website.
Now creating a beauty blog may seem fun and intriguing if you have a passion for fashion and beauty. Blogging takes skills that can help you have an edge over your competitors that can boost your blog. The goal of every blogger should be to provide relevant and informational content to your online visitors. The beauty and fashion market is ever demanding so it is important to stay on top of the latest trends. For you to turn this into a profitable business, must use these simple tactics in driving more traffic to your beauty blog that can lead to more conversions and revenue.
5 Ways To Increase Traffic To Your Beauty Blogs
1. Know your Niche
Setting a theme for your content is essential as it gives your audience a clear perspective of who you are. Once you have established a niche, it will enable you to understand user intent and provide the right content accordingly. Most beauty bloggers share various types of beauty topics from hairstyles to fashion posts, even men’s fashion too. By sticking to a particular niche, you can limit your competition and have a better chance at ranking higher within your niche.
2. Blog Content
The internet is a sea of high-quality content, so no matter what website owner you are. Search engines and users are searching for top-quality content. Your blogs are a great way to drive traffic and increase visibility on search engines. Your beauty blog should be in relevance to your niche. If your target users click your blog and don’t find anything that interests them, then they will move on to another site. Here are a few ways to build an excellent blog:
- Create content that is engaging, interesting, and relevant to your beauty blog.
- One of the things that people take lightly is the amount of content going up on your blog. The more often you update your blog, the more traffic you will receive.
- Attractive headlines are a great way to make your blog appealing and gain more attention. The more interest you generate, the more traffic you are likely to receive.
- As mentioned above, encourage social media and email marketing campaigns
- Consider 1-2 quality blogs or pillar articles a month that can comprise of all your promising keywords in your industry
- Pillar article for your beauty blog would include beauty tutorials, a how-to-guide, beauty product reviews, a listicle of your favorite products, and even a comparison article.
3. Optimize SEO
For your blog to be successful and have a strong online presence, you must optimize your blog with Search Engine Optimization(SEO). SEO enhances your website or blog that helps your site rank higher on search engines such as Google, Yahoo, etc. Search engines only collect results that are of top quality and relevant to a user’s search. SEO will help you increase the performance and overall quality of your site which will improve your web ranking. The more click you receive, the more people visit your site and the more opportunity for them to find interest in your blog. While there are many factors that determine your rank, here are a few you should keep in mind:
- Web Design and Structure
User experience is one of the top-ranking factors for search engines. So make sure that your blog is easy to navigate, read, with high-quality images as they increase user experience.
Optimize your blogs and website with the right keywords that can help bring in more traffic to your site. Use specific words or phrases that your target audience might use when searching such as, beauty tips and tricks, etc. Longtail keywords can work excellent for you as they are less competitive.
- Page Speed
Optimize your site by making certain changes to increase loading speed such as decrease image size, lower number of HTTPS requests, enable browser caching, an excellent web hosting provider, etc. A great web host can increase website speed and performance. If you are looking for a hosting service, read the reviews on Hosting Foundry.
- Name, Address, and Phone Number
This crucial business information should be included in the header, footer, or sidebar of your website so it appears on each page.
4. Email Marketing
Email marketing may like a traditional way of promoting your blog but it has a high ROI that you can optimize for a very low cost. It allows you to stay connected with your customers and your loyal visitors with the latest news, product reviews, and other beauty trends. It is a great marketing strategy to promote your blog and maintain relations with your past clients. Another great way to garner traffic to your blogs is to provide links in your emails. Not only do these links take email recipients to your website, but they can also help to increase traffic and conversions,
5. Social Media Marketing
Social media the best way to promote your blog in this day and age. With billions of people active on multiple social channels, you can easily drive traffic to your website. By sharing your beauty blog on your channels like Instagram, Facebook, Twitter, and LinkedIn you will be able to reach a wider audience and build brand awareness. Much like email marketing, you can link your website to your profile and vice versa. You can even encourage your users to share your post by adding a social sharing button on your blogs. When people share your beauty posts via social media, search engines receive positive signals from your site that build credibility.
Building a beauty blog may seem like a daunting task at times but with the right implemented strategies, you can drive traffic and visitors to your website. Although we recommend keeping your blogs updated with the latest trends and information to stay on top of search engine results.