Hailey Bieber Just Made Berry Blush the New Summer Staple

When Hailey Bieber steps out with a new makeup look, the beauty world pays attention. Her latest? A soft, juicy berry blush swept across her cheeks and eyes. She has immediately set the tone for summer 2025’s biggest beauty trend. This fresh, flushed look is all about radiance. Moreover, it’s surprisingly wearable across all skin tones.

In a pair of sun-kissed selfies posted to Instagram, the Rhode founder showed off her latest makeup must-have. It was all about a cool-toned berry flush swept across her cheeks and nose. Paired with a straw sunhat and radiant skin, the look was both effortlessly chic and seasonally perfect. Unlike the warm red and coral tones of her 2023 strawberry trend, this version leans into purple-plum territory, giving it a slightly moodier and even more romantic vibe.

The secret behind the look? Rhode’s newly launched pocket blush in the shade “Plum.” With its creamy formula and buildable color, it’s the ideal product for creating that sun-kissed, berry-tinted glow without looking overdone. Whether you’re brunching with friends or spending the day by the water, this blush is your new go-to for a soft as well as wearable pop of color.

Get ready to swap your peaches and pinks—because berry blush is also among the summer staples you didn’t know you needed.

Channel Hailey’s signature glow by pairing soft berry blush with brushed-up brows and glowy skin. It’s modern, minimal, as well as 100% chic.

Use the same berry-toned cream on both cheeks and lids for a cohesive, monochrome finish that’s both playful and polished.

Dab a small amount of berry tint onto cheeks for a just-pinched effect. Moreover, perfect for no-makeup makeup lovers.

Pair vibrant berry cheeks with high-shine lips in a matching hue. It’s fresh, flirty, and perfect for date night as well as selfies.

Apply blush with a light hand for a soft tint. This look brings subtle color that also enhances your features without feeling too bold.

Top your blush with a clear balm or skin gloss. Additionally, this gives your cheeks a dewy, light-catching finish that screams summer.

Use a sheer berry cream blush on the high points of your face. It also adds glow and color all at once. A berry blush adds warmth, glow, and a touch of drama—all without overpowering your natural features.

Let your freckles peek through the flush. Blush with freckles gives you both a sun-kissed and completely on-trend look.

Layer berry blush over bronzed skin for sculpted warmth as well as a touch of sweet color. A summer must. Plum shade looks even hotter with bronze makeup.

Add a champagne highlighter over your berry blush to lift and define cheekbones while keeping that radiant, blushed glow. You can also try this makeup look for any upcoming wedding event.

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