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From TikTok to the Runway: Influencer-Inspired Makeup Trends for 2023

It’s impossible to ignore the influence of social media on the beauty industry. Platforms such as TikTok and Instagram have given rise to a new generation of beauty influencers whose bold and innovative makeup looks have captured the attention of millions around the world. 

From neon eyeshadows to graphic liners, these influencers are constantly pushing the boundaries of what’s possible with makeup. One area where these influencers have had a particularly significant impact is in the realm of makeup for face. Thanks to their expertise and creativity, we’ve seen a wide range of new trends emerge over the past few years, each one more daring and exciting than the last. 

Let’s take a closer look at some of the most influential makeup trends of the moment and how you can incorporate them into your own routine.

Grunge glam

If you’re looking to make a bold statement with your makeup, why not try out the grunge look? This style is all about creating a rebellious, edgy look that’s both striking and beautiful. From smoky eyes to bold lips, grunge makeup is all about breaking the rules and embracing your inner rebel.

To achieve a grunge-inspired look, it’s best to start with a matte foundation that matches your skin tone. You want to keep things looking natural, so avoid anything too shiny or glowy. Then you want to use a dark brown or black eyeshadow to create a smokey eye, blending it upwards towards your brow bone.

For your lips, go for a bold, dark shade like burgundy or black. Matte lipstick works best for a grunge look, but you can also use a lip stain or tint for a more natural, slightly smudged look. Finally, add some contouring with a dark bronzer to create depth and definition in your cheekbones, jawline, and temples.

Grunge makeup is all about individuality, so don’t be afraid to experiment with different shades and techniques until you find the perfect look for you. If you need some inspiration, just look to popular TikTok creators and celebrities who have embraced the grunge look, such as Bella Hadid, Nessa Barrett, and Alice King.

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Photo by Lauren Ferstl on Unsplash

Back to the ‘90s

The ‘90s were a time of bold experimentation and boundary-pushing when it came to fashion and beauty. From platform shoes to chokers, fashion was all about making a statement, and one trend that defined the era was the use of brown lip gloss, which has recently made a triumphant return to the beauty scene.

To achieve the perfect ‘90s-inspired look with brown lip gloss and bold hair, start by selecting a warm and rich shade of gloss with hints of red or orange. This will give your lips that coveted, throwback feel.

When it comes to your hair, the ‘90s were all about the bigger, the bolder, and the brighter. Experiment with highlights in shades such as blonde, red, or blue, or take the plunge with a statement-making haircut like a bob or pixie.

Celebrities such as Kylie Jenner, Charli D’Amelio, Bella Poarch, and Hailey Bieber have jumped on the ‘90s bandwagon with their own unique twists on the trend. From bold neon hair colors to sleek and chic bobs, these stars prove that the ‘90s-inspired look can work for everyone.

Less is more

Embracing natural tones and glowing skin has become a beauty trend that’s here to stay. More and more people are opting for a minimal, natural look that enhances their features rather than masking them.

To achieve this look, it’s important to start with a well-moisturized and primed face. This will ensure that your skin is properly prepped for the products you’ll be using. Use a tinted moisturizer or lightweight BB cream to even out your skin tone.

The key to this look is adding a shimmery, glowing finish to your skin. Use a cream highlighter on the high points of your face, such as your cheekbones, brow bone, and bridge of your nose. This will give you a subtle, natural-looking glow that looks like it’s coming from within.

TikTok star Addison Rae often incorporates natural, gleaming makeup into her looks. She’s a fan of using natural tones and focusing on a glowing, shimmery complexion. Zendaya, the actress and singer, is another celebrity who’s known for her radiant, natural-looking skin and loves incorporating minimal, glistening makeup into her looks.

With just a few simple steps, you can achieve a glowing, shimmery complexion that looks effortless and beautiful. So embrace your natural beauty, experiment with different techniques and subtle products, and have fun creating the perfect look for you.

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Photo by yunona uritsky on Unsplash


Looking to make a statement with your makeup? Look no further than the world of bold and bright colors. This trend has been taking the beauty and fashion world by storm, but don’t just jump into using any color. 

To ensure you get a look that complements your skin tone and eye color, start by choosing a color palette that works best for you. You could opt for a colorful eyeshadow palette, or try a brightly colored eyeliner for a statement look.

To truly make your eyes pop, try adding false lashes or volumizing mascara for a fuller effect. If you need some inspiration, just look to popular TikTok creators and celebrities who have been embracing the bold color trend. Beauty influencer James Charles is known for his creative makeup looks that often include bright and bold colors, while Dutch makeup artist NikkieTutorials is famous for her bold and colorful makeup looks.

Whether you’re a celebrity or just someone who loves to experiment with makeup, the bright and bold color trend is a great way to express your unique style and personality. So go ahead and have fun with your makeup – let the power of bold colors take center stage!

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