Dulce Candy is the epitome of the American dream. Her parents immigrated to the U.S. in hopes of providing a better life for their children. After a rough upbringing dealing with a low-income household, low self-esteem, and depression, Dulce joined the army to turn her life around. There she gained confidence, a strong work ethic, and self-respect which led her on her path to following her dreams and becoming an entrepreneur on YouTube.
Now, Dulce Candy is one of the most popular beauty vloggers with over 2 million subscribers. Her speciality is high-quality affordable brands, usually available in drugstores, which allow her to provide useful tips and tutorials for American teenagers of all backgrounds.
Dulce Candy released her first book last month titled “The Sweet Life”. She journeyed on a small book tour and chronicled some of it on her channel. In person, she was just as sweet and authentic, well-mannered, and poised. While some beauty bloggers might be in the business for the free makeup, Dulce truly has a passion to help others feel beautiful and be their best self. “The Sweet Life” is truly a great read as you learn about everything from her upbringing, to her years in the army, to how she started her own brand. She is truly an inspiration and we highly recommend the book.
Q&A with Dulce Candy
Your background in the army transformed your life and your work ethic. How much of what you learned is still ingrained in your daily habits or work practices today?
I think most of it. We learn a lot of core values like integrity, self-respect, just so many amazing things. Working hard is the one thing that I apply on a everyday basis. I pay attention to detail, which is a very big thing in the military. I definitely learned to not complain and to just get things done.
A good portion of the book is career guidance/self-help. Why did you decide to incorporate that into the book instead of just telling us your story and how you started?
I think I really wanted to show the other girls who are aspiring full-time YouTubers [how to] make a brand doing YouTube videos or writing blogs. I think having seven years of experience doing this I have advice to offer that can definitely help them because I see so many girls trying to obtain that dream. Sometimes it feels like it’s impossible because it does take a long time, but hopefully all of the advice helps them out.
You talk about friends who have taken advantage of you, awful ex-boyfriends, and other instances that drew you to have low self-esteem. As many of your viewers are teenagers, how do you try to implement what you’ve learned about confidence into your videos and social media presence?
When I was growing up, I didn’t really believe in myself and I didn’t love myself, most importantly. The message I really tried to get across was to love yourself. Once you love yourself, you have the courage to face your fears, you love the way that you look, the way that you are, your personality, everything about yourself you love it. You become a better human being, not only in your personal life but in your work life because you value yourself.
You respect yourself and you don’t let other people treat in a way you [shouldn’t be] treated.
Your fans love that you are relatable and all of the products you review and use are affordable brands. How do you choose what you purchase and review?
Most of the time it happens very organically. I’m already using the brand, the brand sees I’m loving the product, and they approach me for a collaboration. That’s usually how it works out. I think that’s the best way because it’s authentic and real and it’s a way for me to help build my own brand and collaborate with a brand I admire and respect. I think you have to stay true to who you are and what you’ve always been. I can’t all of sudden start reviewing Chanel handbags because I didn’t come from that background and that’s not really me. My core audience can relate to my affordability and everything that I show them.