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Curvy Kate’s Facebook Ad Was Rejected for Being Too Sexy. So Were Ours! But Not the Ones You Think

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What do you consider “too sexy”? If a woman is wearing clothes that are too tight or maybe not wearing much of anything? Is “sexy” all in the pose or the facial expression? Or is there even such a thing as “too sexy”?

Sexy is subjective. Some of us love Victoria’s Secret models. Some of us love VIVA GLAM Supermodels. Some of us love plus-sized models. We can also love all three! But for some reason, ads from Frederick’s of Hollywood and Victoria’s Secret are allowed on Facebook but Curvy Kate‘s new Scantilly campaign and a few of our past campaigns have been rejected. Why? What’s the difference?

There isn’t any.

The response to Curvy Kate’s rejection was the following: “Your ad wasn’t approved as it doesn’t follow our advertising policies. We don’t allow ads that promote sexual acts, sexual videos, and publications (ex: magazines, blogs, Pages), strip clubs, or adult shows. Ads like these are sensitive in nature and typically evoke a negative reaction from viewers.”

This was our ad featuring a photo of VIVA GLAM Supermodel Holley Wolfe.

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This was the response: “Your ad wasn’t approved as it doesn’t follow our advertising policies by featuring an image containing excessive amounts of skin or suggestive content. Facebook does not allow images that depict people in explicit or suggestive positions, or images that show nudity or cleavage – even if portrayed for artistic or educational reasons.”

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