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Does Cosmetic Packaging Affect Your Decision to Buy?

Do you judge a beauty book by its cover?

In 2014, the global cosmetics packaging industry market was worth $24.3 billion. By 2020, it’s expected to reach $31.4 billion, with an annual growth rate of 4.3%. That’s a big jump in just a few years. So why the drastic
increase?

Cosmetics companies are getting more inventive with their packaging to compete with today’s integration with technology and social media. If it looks adorable, bloggers and fans will be more likely to purchase it, write about it, and promote it overall.

Lovers of natural beauty can also applaud the fact that brands are investing in more eco-friendly choices. Brands are looking to chic green alternatives by incorporating materials like high-quality recycled plastic, natural bamboo, and natural closures (instead of metallic ones).

When you go shopping for new cosmetics, how much of your purchasing decision is based off the product, and how much of it is the cover?

 

Does Cosmetics Packaging Affect Your Decision to Buy? -viva glam magazine - urban decay through the looking glass

 

Does Cosmetics Packaging Affect Your Decision to Buy? -viva glam magazine -bamboo

 

 

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Does Cosmetics Packaging Affect Your Decision to Buy? -viva glam magazine tarte mascara

 

 

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