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Behind the Scenes of the Glamarella Couture VIVA ITALIA Campaign

While most people can’t wait for Valentine’s Day to celebrate with their loved one, VIVA GLAM Magazine was excited to work on the new “Viva Italia” Glamarella Couture campaign!

We were lucky as it was a beautiful, sunny day where we shot at a gorgeous location in Southern California. You would never know this campaign was created in The Sunshine State because the scenery reminded one of an old Italian villa.

To create the European feel, who was better to choose for this campaign than Alina Puscau and Scarlett Burke who fit perfectly into the role of an Italian women.
Designer Sherry Mattia-Welch was able to create one-of-a kind pieces that were inspired by her Italian heritage.

Amazing styling was done by Holley Wolfe which completed the Italian look and feel of this shoot.
Angelica Curiel created hairstyles reminiscent of a simple, European lifestyle.
Katarina Van Derham’s makeup was also reflective of this practical Italian sensibility. And photographer, Deja Jordan, was able to pull all of this together and capture the glamour, beauty and essence of this magical day.

To see the campaign click HERE!


Photography Deja Jordan

Models Alina Puscau, Scarlett Burke

Hair Angelica Curiel

Makeup Katarina Van Derham

Styling Holley Wolfe

Video Manuel Valenzuela

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