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Everything You Need to Know About YSL’s New Beauty Hotel in SoHo

After the popularity of pop-up facilities, such as The Museum of Ice Cream, made with incredible instagram-ready photo opportunities in mind, YSL jumps on the trend by creating a 5-story Beauty Hotel full of attractions.

The concept that managed to captivate other cities such as Paris, Tokyo, Hong Kong, and Madrid is adding a stop to The Big Apple. A hotel like no other, designed by Yves Saint Laurent, will arrive in New York next September and will open its doors exclusively during Fashion Week. 

The YSL beauty Hotel will be set in SoHo during September 8 and 9 and it will welcome thousands of people ready to enjoy one of the greatest experiences surrounded by the best makeup experts, who will share the best tips to look radiant while wearing only the best Yves Saint Laurent products. In its five floors, visitors will find all the splendor of the most recent makeup and beauty launches from the brand, and it will be the place to go during New York’s most fashionable week.

The place will be filled with purple sofas, a “studio” with a bed for you to express your wildest fantasies, incredible roof-top views, a YSL beauty café and an elegant in-doors pool.


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Each room will be inspired by its new releases such as Rouge Pur Couture The Slim Lipstick and Zoë Kravitz’s new campaign for the classic Black Opium Eau de Parfum, whose scent will be felt on all five floors.

The hotel will be invaded by the famous neon YSL logo, ready for you to take the best pics and make all your followers jealous, and it will also include makeup stations to let your mind run wild trying all the YSL Beauty classics and fragrances.

The neon-purple facilities have been the perfect background for visitors in all the other cities from the beauty tour and NYC won’t be the exception.

Do not miss the once-in-a-lifetime chance to visit it. The YSL beauty hotel will only be open a couple of days, and therefore, it will become the most coveted spot by all the brand’s fans. The tickets are already available through the official website. Get ready to enjoy other surprises, such as exclusive parties and the knowledge from the top experts of the makeup and fragrance biz.

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