How Has the YouTube Demographic Changed?
You know, as someone who actually went to school in the 90’s I remember when the internet was just becoming an influence, and it was actually inconceivable that anything good would come out of it. Seriously, I remember my parents telling me to not hang out in chatrooms, although they really couldn’t give me any reason other than the fact that they didn’t understand them. Well, technology finally pushed through and you would be hard pressed to find someone out there that doesn’t have a Facebook account.
More importantly, you would be hard pressed to find someone that hasn’t been to YouTube at least once in their life. I remember when internet video finally become prevalent, it was back in the Google Video days, and it was mostly used for uploading funny videos. YouTube followed shortly after and it wasn’t long before the YouTube stars that we know and love began popping up. Many of them are long gone now, and some have managed to stand the test of time. Regardless, there is one thing that has changed significantly since the inception of YouTube: the demographic.
A Change in Demographics
YouTube is no longer just a spot for kids to watch funny videos; it has become a real platform for real people to share their ideas. What ideas you ask? Well, one of the coolest things about the internet is the amount of information that you can learn in just a single click, and let’s face it, today information is power. You know what’s also great? Being able to learn things quickly. Rather than going to a library and checking out a book, you can simply search YouTube for a tutorial video and get the information you need. We’re living in a brave new world where information is not only a commodity, it is freely available.
So what is it that’s sparked this change in demographic? Why are so many middle aged YouTubers taking advantage of the knowledge and some even producing the videos themselves? There are actually two reasons that we’re going to go over.
The Last Generation Grew Up
This is probably the obvious explanation; the previous generation, the ones that started the internet craze have simply grown up. Kids that were present for the beginning of the internet video and YouTube phenomenon are now in their 30’s and 40’s, with some even older than that. They’ve been able to watch technology evolve and have been able to adapt to it, making them a more than idea demographic. There a bit more to it, however.
The Expansion of Technology
Understanding that the previous generation has grown up is one thing, but what about the rapidly improving technology? These days hopping on YouTube is much easier than it used to be for a few reasons. One reason is the ease of use brought on by tablets and smartphones; you no longer need to switch on your computer, connect to the internet, and fire up your browser. YouTube is available at the tap of a finger now, and all of the videos you are want are within reach any time you want them, day or night.
The ease of use brought on by the newest technology has made it very simple for people to find the videos they want whether it’s a tutorial, a music video, or even news. It is no surprise that members of the older demographic have embraced it whether they’re seasoned veterans or entirely new to the trend.
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