Apparently, Millennials just aren’t into these! Who knew?
That’s right! As odd as this may sound, Hooters, the bar and restaurant chain, is shutting down locations and restrategizing. It is doing this after realizing that what they are known for, boobs, is not piquing the interest of Millennials like it did a generation before.
One immediately wonders why? After all, don’t all guys love boobs? Well, according to Pornhub, Millennials just aren’t as interested in breasts as their older counterparts. It stated, “Pornhub visitors between the ages of 18 to 24 are 19% less likely to search for breasts when compared to all other age groups, but visitors aged 55 to 64 are 17% more likely to search.”
So this is not good news for “breastaurants” like Twin Peaks and Hooters. The once popular restaurant chain has already tried a number of tactics in order to lure new customers to its locations. They updated the décor, menus, and created Hoots — a version of Hooters that featured both men and women staff that were fully clothed.
People are wondering why Millennials simply aren’t interested in breasts. Throughout the decades, emphasis has been placed on different parts of a woman’s body. Breasts were popular in the 1950s with screen sirens such as Marilyn Monroe and Jayne Mansfield. They were also popular in the 1990s with Pamela Anderson having the body shape that most men admired. Now, PornHub Vice President Corey Price said, “Could it be that Millennials aren’t into breasts because, simply, they like big butts and cannot lie? It’s not our job to speculate but rather provide compelling data for our fans to digest and draw their own inferences from.”
Perhaps he has something here. With celebrities such as the Kardashians, Amber Rose, and Blac Chyna, the ideal body type has certainly changed during the past decade. So, if Hooters wants to draw in new, millennial customers, perhaps it should focus on bigger butts? Or at least invest in some market research? What do YOU think?
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