How is retail giant, Barneys, expanding its horizons?
During the past two decades, shopping has changed dramatically with the advent of e-commerce. Whereas consumers automatically went to a store of their choice to shop, they can now shop more conveniently with the push of a button online.
With many online retailers offering free shipping as a bonus, why would the consumer take time out of their busy schedules to drive, park, and shop in a retail outlet? After all, with our busy lives and schedules today, it all boils down to simple math: shoppers want to save time and purchase items online.
Knowing this, how is Barney’s adapting to shoppers needs? Daniella Vitale, CEO of Barneys New York, tells us exactly how in this informative video. She believes that Barneys has to modify in order to offer what shoppers are looking for. In a nutshell, what is going to bring them out of their homes and into a store to shop?
Does it have to do with things other than shopping such as personalization, hospitality, and delicious food? Indeed, creating an environment to make shopping more of an overall “experience” might be the answer.
So, come with us as we listen to Daniella Vitale as she explains to us how Barneys is no longer just for retail anymore. She will tell you how a visit to Barneys is different from a typical retail experience. They will give the consumer a unique experience and reason for heading into this retail giant rather than shopping online.
This is a great video to watch as the holidays are just around the corner. And who knows, you might learn a thing or two about a new retail experience that will make you want to come back over and over again.
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