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Vogue Editors Call Fashion Bloggers ‘Lame’ and ‘Desperate’ at Milan Fashion Week

Fashion bloggers Susie Bubble and Bryanboy are not pleased.

The cat claws were out at Milan Fashion Week with magazine editors talking negatively about fashion bloggers who sat front row on the catwalk. Vogue editors labeled fashion bloggers as “pathetic, desperate, and embarrassing for seeking paparazzi attention.”  But well-known bloggers such as Susanna Lau (StyleBubble a.k.a. Susie Bubble) and Bryanboy have labeled the magazine hypocritical.

Vogue Creative Digital Director, Sally Singer, said, “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style.” Furthermore, Chief Critic Sarah Mower went on to say that their style was “horrible” and the bloggers are “pathetic” and “desperate”.

As a result, fashion bloggers took offense and lashed out on social media. Popular blogger Bryanboy said, “It’s schoolyard bullying, plain and simple. How satisfying it must be to go for the easy target rather than going for other editors.”

Fashion blogger Susanna Lau tweeted, “Firstly, let’s not pretend that editors and stylists are not beholden to brands in one way or another, getting salaries at publications that are stuffed full of credits that are tied to paid advertising but not explicitly stated as such. Secondly, bloggers who wear paid-for outfits or borrowed clothes are merely doing the more overt equivalent of that editorial-credit system. It’s just that bloggers sadly don’t have prestigious titles/publications to hide behind and represent themselves solely. The fashion establishment don’t want their circles enlarged and for the ivory tower to remain forever that. Towering and impenetrable.”

Do you think the power should remain in the hands of the editors or should fashion bloggers have the same influence as them?



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