Guest Author: Mary Beth York
Having worked on thousands of women as a makeup artist, esthitician, and spa owner I have refined and simplified my process time and again after hearing almost the same thing from every female client. They feel overwhelmed and unsure of who to trust when it comes to buying skin care and cosmetics. The biggest issue I see is most foundations and concealers, while attempting to enhance features are actually making skin issues like wrinkles, puffiness, and uneven skin tone look worse. Basically, women have to choose between wrinkles, bags, or dark circles and because they don’t want to look like a raccoon, will more often than not choose wearing no product at all.
When I first started out as a makeup artist in my early 20s, I couldn’t get past the point of why anyone bothered with all of this color if the skin underneath looked tired, dry, and wrinkled. So I set out on a mission to fix this problem, and the first product I created was to solve it: my Beauty Ammo Kit. It includes a “leave on” Collagen Eye Mask, Line Putty, concealer, and sponges with a specific application technique that takes all of one minute. It takes 10 years off your face by massively hydrating with a mask that stays on all day, an additional line-filling product called Line Putty to layer over top, and sponges to PRESS both products into the skin to basically fill and spackle the crows feet so a massive amount of concealer can be layered over top with a magical end result of looking like you have nothing on at all. I launched this product on HSN to four times their expected projections and went on to ambush it throughout Hollywood. Everyone from movie stars to celebrity makeup artists clamored to get their hands on it. I was even called onto a set one day to apply my Beauty Ammo on 27 celebs including Brad Pitt, George Clooney, Martin Sheen, Kevin Bacon, Jamie Lee Curtis, Jane Lynch, and more before their makeup team applied the makeup. The set of “Dancing With the Stars” said it made Chloris Leachman look 30 years younger and gave me a statement to use that said, “Definitely one of our makeup secrets that the entire cast loves and uses.”
I went on to expand my line and have included in my mission statement that I have married makeup and skin care in a five-minute application that not only makes you look younger, but also gives you a natural healthy glow that women want and men love. After working with many different labs trying to find the best solutions, I created my Vegan Magical Trio and Vegan Cleansing Duo.
Having listened to countless other presenters on HSN, QVC, and at trade shows in the beauty industry, I decided to create something that solved problems but simplified the process with peptides and botanical plant ingredients that are completely hypoallergenic, work on all skin types, and are great for both men and women. Having come out of the gate with my hero product (the Beauty Ammo Kit) with instant, dramatic results, I had to keep the bar high with my daily skin care regime. Based in Scottsdale, Arizona, my specialty is dry, dehydrated, sun-damaged skin. To simplify everything, as you get older your skin loses it’s ability to exfoliate and to produce collagen. My Jojoba Blast Off Cleanser has lactic, glycolic, and salicylic acids to gently buff and polish your skin so your anti-aging serum and moisturizers can actually work better, instead of sitting on top of dead skin.
My Whoa-tox Topical Magic has a botox-like ingredient called Arguline which instantly photoshops lines, firms the skin while vitamins A, C, E, CoQ10, Green Tea, Lavender, Peppermint, hyaluronic acid, and lightening agents work together to address fine lines and brown spots. Used twice daily, my clients tell me their brown spots are fading, lines are fading, and they can instantly see the softening and firming effects, which also make a great base for makeup. My clients that use Botox report that the WHOA-TOX is actually helping their botox last longer, and my clients that don’t are grateful for a natural alternative.
My Marine Magic Moisturizer goes on top and increases your firmness and hydration with red marine algae from the Hawaiian Islands. This formula is ideal for all skin types including very sensitive skin since this technology was originally used for wound healing.
The 3rd step of my Magical Trio is my Unpack Your Bags Eyegel. It attacks all under eye issues including lightening agents for dark circles, Matrixyl 3000 which is a natural form of retinol for fine lines, and it is clinically proven to reduce puffiness. The applicator is a roller ball which stimulates circulation, and lavender and lemon peel oil soothe tired skin. The Magical Trio is all you need both morning and night after cleansing at night with my Cocomarine Magical Makeup Remover and in the morning with my scrub, the Jojoba Blast Off Cleanser. These products not only feel amazing but smell fresh with essential oils.
Now that your skin is hydrated and prepped, you can apply my all natural BB Cream with SPF27 and Matrixyl 3000, my organic, vegan, gluten-free foundation also with SPF27 using my Magic Wand Foundation Brush and finish with my Vegan Shimmer Sticks as blush, eyeshadow, hi light, and lipstick! Or glam up your eyes using my Paint by Number Eyeshadow Kit which was a 5 Star Customer Pick on HSN and featured on “The Today Show”. It includes shadows, brushes, and a fool-proof diagram and works on all skin tones.
I also designed a vegan set of makeup brushes called The Weapons of Mass Seduction that are the perfect size, shape, and tool for every step of the makeup application. The simplification process of all of my creations are giving you the benefit of your own personal celebrity makeup artist shopper. No more buyers remorse from picking the wrong colors in bad lighting and not having the support or directions on how to duplicate the process at home!
From the perfect skin prep to the all-in-one makeup palette and brushes, you can’t go wrong with M. B. York’s products! After you give the products a try, we’d love to know what you think! Take photos of your results to share on Instagram and tag us at @m.b.yorkbeauty and @vivaglammag.
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