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Um, Why Can’t You Wear White after Labor Day?

Is wearing white after Labor Day breaking the laws of fashion?

The end of summer is upon us almost as quickly as it came. And Labor Day, the official end of summer, is just around the corner. You’ve probably heard the old adage that says you can’t wear white after Labor Day. But we wanted to know why exactly? Is it breaking some unspoken fashion law if you do? And who created this law anyways?

Most of us will agree that wearing white in the warmer seasons makes perfect sense. It is hotter, therefore wearing black would certainly make you feel even more uncomfortable! White is a cool and comfortable non-color that we wear in the form of t-shirts, shorts, tennis shoes, and skirts. Most of us think of white clothing as being worn from Memorial Day (the official kick off to summer) to Labor Day. This began at the turn of the 20th Century according to the Emily Post Institute. And it probably originated on the East Coast.

black woman wearing white

If you live on the West Coast, the weather is warmer year around and many are on the beach even in December. So, there are exceptions to the rule.

Even Coco Chanel, certainly an innovator and rebel in her own time, wore white all year.

coco chanel in white

So if you feel like wearing white all year around, be your own trendsetter. Don’t listen to the rules set by snobby East Coast society mavens from the Hamptons over 100 hundred years ago. Wear what you think expresses who you are, when you want, and how you want to be perceived! After all, today’s fashion is really about self-expression and not conforming to an ancient norm. Use your fashion sensibility to express to the world who you are and what you are feeling, and throw old rules out the window!



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