Guest Contributor: Sophia Smith
A lot has been said about the flawless execution of exercise and proper nutrition in achieving prime fitness goals. However, this cannot be said about the effect of things you wear. This is surprising, bearing in mind that apart from supporting physical activity, clothing always bears a statement, serving as a reflection of one’s taste and sense of style.
We are glad to announce the advent of the new era in sport and fashion, one in which sublime design meets impeccable functionality.
In New Light
Sportswear as a fashion is a trend that has been on the roll for the last few years. It all started without much pomp, by the power of a strong attitude. Individuals daring to look cool while working out were the true pioneers. They were a spectacle that was met with much interest, and soon people were freed from the shackles. Indeed, why cannot we be all dressed up and work on becoming as fit as a fiddle at the same time?
The designers took notice and realized the tremendous potential of sportswear. The result of their ingenuity was spectacular and brought forth many amazing novelties. The athletic trend has gone an extra mile, eliminating any remaining gap between practical clothing, and the one adorned with latest design solution. It is small wonder that the Nike CEO Mark Parker proclaimed: “Leggings are the new denim.”
Soon, the celebrities joined the party, generating even more buzz around the terms sportswear, activewear, and athletic wear. Beyonce’s sporty collection for Topshop, Ivy Park, made it clear in which direction the market is heading. She has treated us with a magnificent line of clothing, footwear, and accessories that fall in sports, fitness, and dance categories. With both the strong athleisure side and great technical characteristics, these pieces are rightfully all the rage.