Trends may come and go but jeans are still one of the most popular items of clothing in the world. But along with its popularity comes the growing concern surrounding its devastating impact on the environment.
It has been determined that tons of gallons of water are used to create a single pair of jeans. In Levi’s case, one 501 uses 3,781 liters during its production. That’s why right now some new emerging brands are coming with alternatives, such as smaller numbers of production and dynamic business structures, in order to reinvent the denim and make it a more sustainable fabric.
Eco-conscious and chic: Façon Jacmin
Façon Jacmin was started by the Jacmin sisters, Ségolène and Alexandra. Ségolène work as a consultant and Alexandra was a designer with plenty experience thanks to her work with Jean Paul Gaultier and Maison Margiela. Together they joined forces to innovate and refine denim, going beyond the typical combo of jeans and jackets to create a full wardrobe, including dresses, skirts, and coats. The sisters decided to go with Japanese denim, which is a more eco-friendly alternative and their atelier has the STANDARD 100 certification of OEKO-TEX, which indicates that any harmful substance is bellowed the establish limits. It also has a water purification system, decreasing any amount of toxic waste.
Upcycling FTW: Nathalie Ballout
Ballout came from the halls of the London College of Fashion and launched her upcycling firm in 2016. The brand has received support from major celebrities and influencers such as Dua Lipa, Winnie Harlow, and Ella Eyre. The Swedish-Lebanese designer started with recycling and transforming all kinds of denim clothes. Her Spring/Summer 2018 collection put her on the map thanks to her designs centered on old Levi’s jeans that she later transformed into jackets cinched by the waist, overalls and pencil skirts.
Vintage flair: Ksenia Schnaider
Schnaider started working with denim in 2016 alongside h her husband and business partner, Anton Schnaider. Her demi-denims, made from recycled jeans, became the favorite item for Instagram influencers and celebrities, including supermodel Bella Hadid. One-third of Schnaider’s collections are made from vintage fabrics by recycling more than 6000 pairs of jeans per year. The production is outsourced to the brand’s partners in Italy, Ukraine, and Turkey, and the firm is working on improving its carbon footprint.
It’s sad to think how much water is required to create one pair of jeans. We hope this makes you think more about your purchases!
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