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Tarte Cosmetics Launching 10 NEW Shades of Foundation ASAP After Backlash

Why is Tarte Cosmetics adding ten new colors of foundation NOW?

Tarte Cosmetics found itself in hot water recently over the release of their new Shape Tape Foundation. Why? The original color range basically included only two colors for ethnic women.

Initially, fans of Tarte Cosmetics were excited to see the new color range for Shape Tape Foundation. But when the colors were released, there was immediate backlash and angry fans of Tarte Cosmetics who said that the colors were mainly for women of lighter colored skin.


Well, Tarte Cosmetics responded by saying that they were going to release 10 more colors immediately.
Tarte released a statement on Instagram saying: “You all know by now that we revealed our much anticipated shape tape foundation . . . & the final shade range that we launched was definitely not a full representation of all of you. It may be too little too late, but we can assure you this was not meant in any kind of malicious way. We all just got caught up in #shapetapenation and seeing your tweets asking for it . . . We wanted to get the product out as fast as possible, and we made the decision to move forward before all the shades were ready to go. We know there is no excuse & we take full responsibility for launching this way. We lost sight of what’s really important in this industry, & for those who feel alienated in our community, we want to personally apologize. We’re doing everything in our power to bring those unfinished shades as fast as we can, at any cost. WE CAN AND WILL DO BETTER.”


Hmmm, we wonder if Tarte really intended to release these colors later as they said? Or were they only intending to release the original color range only and are doing a quick PR fix? What do YOU think? Regardless, will you buy it?



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