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Target’s New Fragrance Line is Vegan and Non-Toxic!

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Target’s new fragrance line smells like heaven!

This time, Target hit the bullseye with their new fragrance line, Good Chemistry. It is affordable, vegan, paraben-free and contains real essential oils!

The new scents are said to be inspired by different personality types and includes four collections. Each scent is available in a perfume, body spray, and rollerball. And get this, all are available for under $25.00!

The collections are: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected.  They are set to launch at your neighborhood Target on January 21st! Christina Hennington, senior vice president of beauty and essentials at Target said, “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

Here are the new Good Chemistry collections:

 Confident and Charming

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  • Gardenia Palm
  • Vanilla Orchid
  • Jasmine Rose
  • Magnolia Violet
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