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Starbucks Launches Vegan Pumpkin Spice Latte Sauce in Europe

Pumpkin Spice Season is about to get more vegan… at least in Europe. Coffee giant Starbucks launched a new vegan pumpkin sauce with spice flavoring in all its stores located across the continent.

It has been noted that Starbucks mix is not a vegan product since it comes from condensed milk, which left many customers clamoring for a vegan option. This included a formal request in 20013 that received the support of over 11,000 people. “After speaking with numerous other friends of mine from across the country, I have decided to start this petition to ask Starbucks to please change the [dairy] ingredients of this beloved beverage [the Pumpkin Spice Latte],” said the petition.

According to LIVEKINDLY, the launch comes right after Starbucks presented two new cold brew coffee protein smoothies for the U.S market.

The company has been expanding its offer of vegan products. Back in July, it was announced that plant-based Vanilla Bean Coconutmilk Latte was going to be added to their menu along with a Nutella-inspired Hazelnut Mocha Coconutmilk Macchiato. Meanwhile, a Vegan Wrap with Falafel & Slaw, Kale Jalapeño & Slaw Wrap, Vegan Chocolate & Raspberry Cake, and Mango with Lime Fruit Pot was added to UK locations during the summer.

“The opportunity for plant-based foods is huge,” said the company’s CEO, Howard Schultz at the Seeds and Chips global food innovation summit back in May.

Also, Rosalind Brewer, Starbucks COO, said that the company was eager to respond to the demand from their vegan customers. “We have a [vegan] line that we’d love to share with our customers later this year, so it is in our plans. We know our customers ask us that repeatedly, and we’ll be responding,” said Brewer in March.

Other franchises have also been embracing the vegan movement, adapting their menus to include more plant-based options. Even places such as KFC, the renowned fried chicken franchise, recently launched a brand new vegan chicken exclusively for the Vietnam market. Pizza franchise Domino’s has also joined the trend by adding vegan cheeses to its menus in all Australian and New Zealand locations. We can’t wait to hear more announcements regarding plant-based options around the world!

 

 

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