Early this month, PrettyLittleThing officially announced Chantel Jeffries as their first US brand ambassador. The UK-based brand first launched in 2013, and immediately established itself as the ‘go to’ online store for fashion forward females, ages 16-25, who were in search for on-trend and affordable fashion and accessories.
In July 2016, PrettyLittleThing garnered a great deal of attention while celebrating the brands’ expansion into the US market through a lavish party hosted by Kylie Jenner. Since then, PrettyLittleThing has sustained momentum within the celebrity realm by securing product on Vanessa Hudgens, Alessandra Ambrosio, Hailey Baldwin, Sofia Richie and Lucy Hale.
In efforts to continue building the brands’ reputation in the US, PrettyLittleThing took another step in the US market by adding LA multi- hyphenate celebrity, Chantel Jeffries, to their growing list of fans.
“We’re really excited to announce our US brand ambassador, Chantel Jeffries. We are huge fans of Chantel and believe she captures the fun-loving vibes of PrettyLittleThing. Following the huge success of our US launch, now feels like the perfect time to partner with one of the most influential girls in the US. We welcome Chantel into the PrettyLittleThing family,” said CEO of PrettyLittleThing, Umar Kamani.
After connecting in Manchester over a year ago, it was clear that Chantel was the ultimate PrettyLittleThing ambassador. Chantel captures the true essence of PrettyLittleThing – young, cool, trend focused.
“I’m so honored and excited to be named a US brand ambassador for PrettyLittleThing because they offer such a wide variety of pieces and styles that I love and are sold at an affordable price. I wanted to partner with a brand that all my fans would be able to purchase, and rock the same looks as me,” said PrettyLittleThing US brand ambassador, Chantel Jeffries.
Hitting the ground running, Chantel and PrettyLittleThing recently launched their first online campaign ‘Get Ready With’, which highlights how Chantel styles her favorite “going out” looks from PrettyLittleThing. Through this partnership, Chantel will be featured across all platforms of PrettyLittleThing, showcasing behind-the-scenes exclusives with her fans.
Chantel is putting PrettyLittleThing further on the map and spreading the love. With these new mediums, roles, and creative guides, we are so excited to see what’s to come for both Chantel and PLT!
If you liked this article, check out VIVA GLAM MAGAZINE’s interview with Chantel and get some advice on how to dress for your body.