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Other Companies Should Follow ASOS’s New Animal Welfare Policy

There’s good news for all the animal lovers out there! Recently UK-based online fashion giant ASOS made significant changes to its animal welfare policy. In accordance with the new policy, products that contain animal-derived materials like bones, horns, shells, teeth, cashmere, silk, mohair, down, or feathers will not be sold on the website any longer.

According to LiveKindly, the policy restrictions apply to ASOS’s brand products as well as other marketplace traders and third-party brands. The company has committed to having the welfare policy in full effect by January 2019. Post this month, any products that feature the banned materials will not be available on the website.

The new policy states that any products obtained from exotic, endangered, wild-caught, or vulnerable species are prohibited. Wool and leather are still sold, although certain materials like Mongolian lambs fur and angora are banned. Any leather, animal hair, or wool used in clothing must be by-products of the meat industry. The website has a detailed guide on differentiating between faux fur and real fur. There are also stringent guidelines in place that suppliers need to adhere to in order to sell their products on the website.

In addition to its policy on fashion items, ASOS supports the ban on animal testing for makeup and beauty products. Any personal care or makeup product sold on the website must be cruelty-free. Recently, the brand partnered with makeup giant Crayola to launch a vegan line of colorful makeup products.

A point of contention in the updated animal welfare policy is the company’s stance on selling silk. Silk is not considered a cruelty-free fabric since the traditional harvesting process involves extracting the material from silkworms by boiling. Furthermore, there are cruelty-free silk options out there like the vegan silk developed by fashion designer Stella McCartney and “Peace Silk,” which is extracted after moths leave their cocoons.

Animal rights organizations and activists have lauded this move by ASOS. PETA (People for the Ethical Treatment of Animals) praised the fashion retailer for this step in the right direction.

More and more consumers are seeking products that are free of any animal-derived materials, and ASOS’s new animal welfare policy is a direct response to this wave. There is a visible move towards cruelty-free apparel and leading fashion houses like Tom Ford, Gucci, and Versace have stopped the use of fur. As a result of this rise in public consciousness, the face of the fashion industry is changing dramatically and finally heading in the right direction.

 

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