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The Official Hair Look of the 2016 Victoria’s Secret Runway

The official hair look of the 2016 Victoria’s Secret Fashion Show was the Beachwaver Curl, created by Sarah Potempa, The Founder of Beachwaver Co.!




Victoria's Secret Fashion Show 2016 Hair Look Beachwaver Bella Hadid

Bella Hadid


The revolutionary rotating curling iron that rocked the runway last year creates angel waves on the most sought-after models once again, as The Beachwaver Co. takes on the role of the official hair sponsor for the second year in a row! Celebrity hairstylist, inventor of the Beachwaver, and Victoria’s Secret official hair spokesperson Sarah Potempa was inspired by each Angel’s unique hair style and texture – which could be seen on the luscious locks of the models strutting bombshell beachwaves, which was achieved using her rotating curling iron.


Victoria's Secret Fashion Show 2016 Hair Look Beachwaver Rachel-Hilbert

Rachel Hilbert


“This year was really special for me and The Beachwaver to be part of the show since it was all about embracing glamorous, gorgeous waves which is exactly what the Beachwaver stands for and why I created the company. We believe in wanting everyone to feel their most beautiful and share the same message as Victoria’s Secret and the Beachwaver, which comes in sizes for all hair types, is the ultimate tool to do just that. With the press of a button and self-rotation, everyone watching at home is able to create their own waves and that was really important to me.” said Sarah Potempa, celebrity hairstylist and founder of Beachwaver.


Victoria's Secret Fashion Show 2016 Hair Look Beachwaver Co Founder Sarah Potempa

Sarah Potempa


While the models’ hair was professionally styled by the Beachwaver Co. team for the runway, the look for the show is super easy to do and the models even gave it a shot themselves! Check out the video:


Hair Step-by-Step


  1. Prep hair with a volumizing mousse and blow dry up with the Beachwaver Co. Pro Dryer. Loosely blow dry hair to create the look of gorgeously flipped hair with beautiful volume. Bring all hair to the front and then allow it to fall and follow your natural hair part. Start by sectioning hair from the bottom up using The Beachwaver Co. Darby Clips.


  1. Using The Beachwaver Co. Limited Edition White BEACHWAVER S1 Rotating Curling Iron, clamp near the ends of your hair, leaving about 1” out at the ends. Then, press the arrow away from your face. The curling iron does all the work for you by rotating in both directions. You control the temperature, the speed and the rotation, so it works on all hair types and textures. Continue to curl up in large 2” sections as you move your way up. Repeat on the other side.


  1. Lightly spray a flexible hairspray on your fingertips and gently pass them through the ends of the hair to separate the curls for instant beach waves. Finish the look by smoothing flyaways with a styling crème on the hair line and on the ends of the hair.


Tip: If you have curly or frizzy hair, try the Beachwaver Co. Mini Touch Up Iron (which was also used on some of the girls backstage the Victoria’s Secret Fashion Show).


Victoria's Secret Fashion Show 2016 Hair Look Beachwaver Kendall Jenner

Kendall Jenner

Victoria's Secret Fashion Show 2016 Hair Look Beachwaver Elsa Hosk

Elsa Hosk


In celebration of the 2016 Victoria’s Secret Fashion Show, the brand introduced four new versions of the Beachwaver®, including:

limited edition BEACHWAVER® S1 in white

BEACHWAVER® S1.25 in white

BEACHWAVER® PRO 1.25 adorned with Swarovski crystals and even a fully-embellished version with Swarovski crystals.




The brand also introduced limited-edition Swarovski-embellished versions of the Power Paddle Brush and On Set Styling Brush, as well as the Darby Clips!


hair look beach waver vsfashionshow2016 tools display


The Beachwaver® can be purchased at, and



Adriana Lima


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hair look beach waver vsfashionshow2016

Check out What To Expect From the Victoria’s Secret Fashion Show 2016


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