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Is There Too Much Pussy in The New YSL Campaign?

The newest YSL campaign enrages and shocks with controversial campaign.

 

Okay, most of us agree that shock factor will grab a viewer’s attention. And this works well to garner publicity. But come on, has Yves Saint Laurent gone too far with the newest ads that appeared in Paris today?

 

In the past, YSL has been known for sophisticated, sleek ads featuring leggy models in glamorous pantsuits, dramatic makeup, and gorgeous hair. ICYDK, today’s newest YSL campaign ads feature leggy models again with sexy high heels, but this time they are featured in what can be described as “pornesque” poses.  Legs spread wide with crotch exposed, you know, the poses your mom told you were indecent in proper society.

 

Ironically or perhaps purposefully, these images have been debuted on International Women’s Day.  And the Parisian public is so enraged that they have already received over 100 complaints to the Autorite de Regulation Professionnele de la Publicite, an advertising watchdog group in France.  And viewers on Twitter are expressing their shock and concern by using the hashtag #YSLRetireTaPubDegradante which means “YSL, remove your degrading ad.”

 

 

Many of the faces of the models are partially obscured. Is this because they are too embarrassed to appear in the ad? Or it is to further objectify the woman in the photo? Instead of looking at her beautiful face, the viewer is forced to focus on her crotch that is brazenly facing the camera.

 

YSL campaign ad 2017

 

Shot by photographers Inez and Vinoodh, many view the ads as both sexist and objectifying women.  In fact, protesters put a sticker that said, “SEXISTE” on a window where one of the advertisements was displayed.  After all, there is a difference between sexy and empowering and obvious shock tactics that are aimed at getting as much buzz no matter what.

 

YSL Campaign store front

 

American Apparel has been featuring this type of advertising for years on its print ads and billboards. And many have also said that this “porno chic” disregards the dignity and respect for the model in the ad.  What do YOU think?  Should YSL change the concept of these advertisements? Or is it merely art?

 

 

 

 

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1 Comment

  1. jakefukk@gmail.com'

    Jake Fukk

    May 16, 2017 at 4:53 pm

    Hedi did all that work for nothing.

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