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How Those Makeup Apps Really Work

Technology these days is blowing our minds. Without a doubt, we’re living in an incredibly age of convenience in that we have all of the information we could ever dream of right at our fingertips, ready for application. Don’t want to go to the beauty counter to find that perfect foundation for your skin tone? You don’t have to. In case you’re new to the world of makeup apps, allow us to explain how they really work (and why they’re really great).

 

All About Augmented Reality

The concept is simple: take a selfie in decent lighting, upload that selfie to the app, and try on makeup virtually in a way that is nearly every bit as effective as actually physically trying on makeup. Simple, right? Well, when you consider the technology behind augmented reality in makeup apps, you’ll see that there’s a lot more to it. Take Modiface, for example: the start-up that started it all. Modiface brought in models with varying skin tones and put them under several different lights as they actually tried on makeup. In doing this, they were able to create an app with built-in algorithms which tell the app how selected makeup should look on just about anyone.

 

More About Modiface

Modiface technology is simply the genius giant behind this booming makeup app market. It wasn’t even created for makeup utilization purposes, either. In fact, Modiface started in 1999 as research on automatic face analysis at Stanford University which included signal processing algorithms, and today it serves as the leading patent portfolio on skin analysis and facial visualization. Though it has some competition, it powers over 150 apps and is by far the largest competitor out there – teaming up with the likes of L’Oreal, AmorePacific, Yves Rocher, Sephora, P&G, Unilever and Jane Iredale. Brands are practically knocking down their door after realizing that customers are eager to buy makeup they’ve “tried on” much more than makeup they deem “hopefully a good look”.

 

Modiface Magic Mirror

In case you were wondering, it doesn’t have to be a photo that you make up with Modiface technology. Make your phone camera accessible to a Modiface empowered app, and your phone becomes a real-time mirror. Simply pick and choose the lipstick, eye shadow, blush, or whatever else you’d like, and the app applies it in real time to your face (which may or may not be smiling, blinking, moving constantly).  Modiface apps typically feature realistic makeup and skin simulation, shade matching, glance-based product recommendations, pause and play modes, among other things.

 

Don’t forget about the skin and anti-aging mirror, which can show a live preview of medical changes to the face from all angles. This means that you can see what that botox will look like before you ever get the injection.

 

Don’t miss out on Modiface technology! Find and download an app that supports it and discover just how easy it can be to pick out your makeup.

 

 

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